There are plenty of ways to get information online. We’ve got direct contact to other people’s opinion through forums, blogs, twitter, email spam (!). A lot of it is thrust at us because eyeballs still mean money in the online world. So it seems, there is a huge volume of insurance blogs out there which purely exist to take paid for content (for search engine or advertising motives) and do not actually provide anything of use to someone looking for a “proper” insurance blog.
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We’re always interested in new blogs and resources for those in the search, marketing or insurance industries. One that has caught our eye is RiskHeads - an insurance technology blog, written by Adam Bishop of ADM Network.
The site is light hearted but full of information on the depths of the insurance industry. The writing style is open, jolly and honest and you really feel like you’re getting something out of every post. Most of us have subscribed to the RSS feed here in the office and we suggest you take a look to see if there is something for you.
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LBi International has merged with bigmouthmedia to create a giant of an agency. It will become Europe’s largest digital agency allowing marketing and consulting across a huge range of Internet media. What started as a small SEO firm has grown to become biggermouthmedia(!)
The deal is deal worth around £100m (roughly $150 million)…The merger is effectively a reverse takeover of bigmouthmedia by LBi, which will remain the dominant shareholder with a 51% stake in the enlarged company.
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Summary of the latest Moneysupermarket Financial Results [click to continue…]
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Compare credit cards with Google. The Internet Giant is now offering credit card rates comparison via its UK search engine. The move will compete head to head with moneysupermarket, moneyexpert and other major comparison sites. [click to continue…]
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Compareforgood.com, the financial comparison site has launched amid little fanfare from Oxfam. The site, powered by BeatThatQuote is a standard white label deal but up to two thirds of commissions go to Oxfam.
Insurancewide and Peoples Choice were the first to launch this idea and it looks like they may have stolen not just the idea but the logo as well!
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It pays to be Confused.com is the strapline of the new insurance advert from the Admiral owned insurance comparison site. The insurance aggregator is releasing three ads to try to compete with the campaigns set by Compare The Market and Go Compare. [click to continue…]
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Lloyds have sold esure to Peter Wood for £185m. The deal backed by Tosca Penta investments was completed yesterday to secure the remaining 70 per cent. [click to continue…]
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Your competitor uses twitter. You don’t. You think it’s a waste of time and it’s worthless. Here’s how other business uses twitter and the newly launched Google Buzz to their advantage. Use twitter to beat your competitors. [click to continue…]
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Ready Eddie Go is the latest attempt from Churchill to match the remarkable advertising campaigns of GoCompare and CompareTheMarket. It’s not looking that successful and Churchill should really step up if they’re to compete with the big boys. [click to continue…]
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Welcome to Insiders View. Originally an Insurance Blog, this site has evolved in to providing you with news and latest tricks on internet marketing and SEO. We also provide general information about the comparison market in the United Kingdom.
This site is run 'insiders'. We have kept our identity secret so that we can remain impartial - what you get is our true opinion, however damning.
RiskHeads
Insurance Technology Blog
Blogstorm
Internet Marketing and SEO
SchemeServe
Insurance Agency Software
Fluxposure
Adrian Flux Blog