Google made 6.8 Billion Dollars on Insurance Last Year

Google’s revenue last year was close to $29 Billion. If you look at how much of their revenue comes from search advertising (mainly Google Adwords), this equates to 28.4B. Now let’s look at how much of that comes from Insurance
According to Wordstream, the number one money earner (in terms of Cost Per Click) are insurance related terms. This works out at a whopping 6.8 BILLION DOLLARS just for insurance related terms in one year.


Jonathan November 20, 2011 at 5:15 pm

That makes the one / two TLD coms’s very valuable, very long term marketing tools: re Quinnstreet @ Bankrate verticals. They use white label comparison agreements (Kanetix) They have the options to become full service providers and build a new brand through the keywords, interesting how Unum used TV advertising 4 = and the generic website to advertise the brand “Unum”

Jonathan November 22, 2011 at 7:18 pm

Come on people where are the SEO experts replies, or are you waiting for SEOmoz / some other forum to help out. Truly there are very few SEO people worth the salt. IMO this is marketing in a nutshell = = become the brand via deep pockets or jump-start marketing through linguistics / keyword.

James December 30, 2011 at 10:05 pm

$6.8 Billion, I only want 0.001% of that :)

Paul White January 2, 2012 at 12:31 pm

I was wondering how much you would charge to advertise on your INSURANCE related site. I am looking to place a small text based ad. If the price is affordable I may buy more than one over time. I usually ask for one line with just a few words. I prefer them at the top, middle, or bottom of the main content area of the site. However, I am sure we can work out placement.

Please let me know what you would charge me to place a link ad on your site. If you are interested let me know the price and if you prefer PayPal or a check?


Paul White
Inventory Manager

Macrolancer February 15, 2012 at 5:00 pm

I prefer them at the top, middle, or bottom of the main content area of the site. However, I am sure we can work out placement.

Peter October 22, 2012 at 2:06 pm

Trust me to be in the biggest niche within the internet for CPC. Amazing amounts of profit their for Google. The ad words area on the search results is getting bigger all the time. I don’t imagine the stats on clicks to natural results are as high as they used to be. Even being in position 3rd on page one puts my site below the fold on laptops. Not good. But unfortunately Google are the only search engine worth being on so we don’t have much choice.

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