Google’s revenue last year was close to $29 Billion. If you look at how much of their revenue comes from search advertising (mainly Google Adwords), this equates to 28.4B. Now let’s look at how much of that comes from Insurance
According to Wordstream, the number one money earner (in terms of Cost Per Click) are insurance related terms. This works out at a whopping 6.8 BILLION DOLLARS just for insurance related terms in one year.