Comments on: Another Insurance Comparison Website Redesign

By: PPCblogger

PPCblogger — Sun, 21 Dec 2008 22:20:35 +0000

Confused homepage always passed juice because they used noscript tags to.

Often in my experience the first release of a website does not always include all seo elements for a variety of reasons. I am sure further changes will be made.

Agree with the comments on Adfero. Content for contents sake rather than quality.

By: Ernest

Ernest — Sun, 21 Dec 2008 16:41:22 +0000

…and the guy selling gas is definitely a vegetarian!

By: George

George — Sun, 21 Dec 2008 16:01:56 +0000

@Creased. The guy selling loans looks ‘ethnic’ to me. (If that’s what you meant)(!):
http://www.thecomparisons.com/images/home_sl_money_blank.gif

By: Creased

Creased — Wed, 17 Dec 2008 12:09:16 +0000

The Comparisons! What a site. I believe I have commented before on the lack of ethnic characters on view.

Also, their security cert seems to have expired, meaning that even IE 6/7 throws up warnings before entering a quote. Bad approach.

By: Jason

Jason — Fri, 12 Dec 2008 07:22:30 +0000

@Ernest – No we are seperate company. Like Adfero but better! Adfero is okay for news stories but nothing more than that. We tend to provide anything other than news. Guides, articles, FAQs, etc

Sadly we didn’t get involved in the new design, but at least their new homepage passes link juice now!

By: Tron

Tron — Thu, 11 Dec 2008 12:09:13 +0000

I don’t hate TheComparisons design, in fact I would go as far as saying I actually like what they are trying to achieve, but agree with Jason; the palette is PFA.

Confused site looks a lot better, what is it with minis though? Why does everyone use Minis?!

By: Ernest

Ernest — Wed, 10 Dec 2008 19:15:12 +0000

@Jason, have you been writing for Confused or are you part of the team there? To be honest, I was looking for the AdFero accreditation on the content as it’s the usual lazy route people looking for content tend to take

Had a little bit of a dig into the SEO on the new Confused design – my word, they’ve missed a few really important, yet simple elements of optimisation.

By: Jason

Jason — Wed, 10 Dec 2008 18:59:17 +0000

“provide plenty of sticky content.”

Thanks very much! Nice to get some credit!

Confused looks better now as the money section is not simply a separate project but now fully part of the main site.

Love the comment on theComparisons! That must breach so many colour usability rules on one page!

Is November / December the normal time of the year to rebrand? If so I will build it into my marketing plan to tap these guys for content requirements in May 2009.

Keep up the good investigative work!

Jason