ArgosCompare has launched. The budget retailer has launched it’s own* comparison site with voucher codes as incentives.
It’s another coup in the distribution game for BeatThatQuote who *power the service. Argos are keeping overheads and costs low by taking a standard white label deal from BTQ.
Argos will likely find it tough going in the aggregator market but may be kept alive by their loyal fanbase. BTQ are pushing hard with their affinity partenerships and this should be a good deal for them. Cheap, extra traffic at low cost overheads; BeatThatQuote should be well rehearsed in rebranding now.
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“should be” …but!!! Nah, to be faith, the ArgosCompare integration looks ok.
But who says it’s low cost traffic? BTQ have paid through the roof for traffic from some of their previous big affinity partnerships. And the quality is always likely to be much lower than those with strong search engine presence.
ArgosCompare/BTQ might want to look at canonical URLs judging by the Google SERP result on their brand name. One of those just-launched-will-get-to-it-soon sort of things which crop up I suspect.