But who says it’s low cost traffic? BTQ have paid through the roof for traffic from some of their previous big affinity partnerships. And the quality is always likely to be much lower than those with strong search engine presence.

ArgosCompare/BTQ might want to look at canonical URLs judging by the Google SERP result on their brand name. One of those just-launched-will-get-to-it-soon sort of things which crop up I suspect.