Just in case anyone out there has bought into Google’s models and put complete faith in the almighty power, here’s a quick reminder that the Google algorithm is never working at 100%. Here we have an example where Aviva Car Insurance and Norwich Union Car Insurance have managed to get on the first SERP page in Google for one of the UK’s most competitive search phrases despite serving identical content (differentiated purely by a URL variable).
If analysts suggest the magic “E” or magic “F” concept with your natural and paid campaigns can sum more of its parts in CTR, I wonder what a double wammy on car insurance would give you (normally served without a news article in between) in positions three and four.
RiskHeads
Insurance Technology Blog
Blogstorm
Internet Marketing and SEO
SchemeServe
Insurance Agency Software
Fluxposure
Adrian Flux Blog
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This should correct itself in around 7 days.
I assume this is a big 301 redirect project to do with the new brand.
Best part with two good sites is you do tend to get a little bonus time with duel listings.
I doubt this double brand link entry will last for long on google unless they have directly communicated this with google to manage it for few weeks temporarily. If these both links appear genuinely / accidentaly, Aviva should withdraw the norwich union site or do a 301 redirect before google puts them on supplemental index for duplicate content. Anyways, this was a great find by Ernest (the blogger).