eGroup have released what are surely the most bad taste adverts in the insurance market. They are fantastic.
One of the few insurance companies who are willing to risk a little to gain notoriety. These are no doubt an attempt at viral ads - does anyone know who their marketing agency are? The ads are shown on a satellite site TwoWheelDeals and show
- The Churchill Dog getting eaten
- The Direct Line phone machine gunned
- The Elephant shot with a tank
Video Link: Watch EGroup Adverts
The Insurance IndustryAn Entrepreneur's Perspective
{ 2 comments… read them below or add one }
All they needed was the Sheila’s Wheels gang doing a Thelma & Louise and it would be complete!
If a job’s worth doing, do it properly. They should have given this to the experts, Dom Jolly meets Clockwork Orange!
Roll out the ‘icons’ in costumes, put them in a pub and give each of them a big stick. Give it a CCTV feel and pump out the classical music…
…it kind of represents the market place anyway; but instead of fighting over women and split beer, they’d be fighting over visibility and lost leads.