Looks like bestdealinsurance are back for house and home insurance and in the 30s for car insurance. It also looks like a lot of their backlinks have had their PR reduced making their rankings look more reasonable.

The alternative is to let the law of the jungle apply – full on open season – at least that’s an even field – now that would be a a fun ride.

So, how do you do it?

I’m interested though Stan B – I assume by your comments that you do buy links. Do you have a strategy in place for a day when the rug is pulled from underneath you or do you think it’ll be such a gradual process (if at all) that you’ll just adapt your strategy to suit along with everyone else?

Because they had publicly accessible pages up describing what they wanted written and how much they would pay! It wasn’t even subtle and it exploit the emphasis Google puts on blog posts over other web pages [at a guess].

“They were in nowheresville for the term. then they went No 1.”

Would your position change slightly if you had something to protect? i.e. if you were in halfwaythereville naturally [discounting upthereville because you'd argue - possibly fairly - that's not achievable]

And, still after that direct response! What would you do to get yourself back in the game following a penalty such as GC, BDI and the like?

WHo cares what G thinks of them! As if they care. They still take their PPC money from them!

They were in nowheresville for the term. then they went No 1.

They made some money, then they got their bottom smacked.

Within 2-3 months, they’ll be back for their brand Im sure.

In the meantime they have lost nothing. They can still be found through PPC for brand. So no sweat.

Who cares what Google thinks?!

Now if Google stopped your PPC then THAT would be a penalty…..

However how can they tell if the links pointed at them from all those blogs were not malicious?

So….Go Compare…I applaud you.

You made great money for two months, while everyone else looked on and tutted. You learnt from it.

Google cares not.

Your customers can find you.

However Latitude…you were naughty. You can’t pretend to be a large SEO firm yet play on the dark side. Love your silence btw!

Greenlight…now there’s a firm….!!

Okay lets get something straight from the outset: Google are not the internet Police. They are a Search Engine. A good one, to be fair; but still a search engine.

They make guidelines for people to rank well.

Some people do and some people don’t abide.

The fact remains that Google does not decide whoese site is the best, which offering is the strongest, who gives best customer value…..WE DO.

And as far as white hat or balck hat is concerned its baloney…all of it.

Its either effective hat or not effective hat.

Which one are you?

This blog is full of people who do buy links and moan about other people’s success, those who buy links and have success themselves, those who don’t buy links who generally moan about how unjust the situation currently is. As I mentioned before (many times), buying links requires a budget and that’s something which not everyone has access to. Therefore, the results cannot be completely unbias.

Before you counter that point, I know the economic pressures and returns on buying links so no need to repeat the circular arguement there.

The reputation I was referring to is not as a brand for customers or the industry but in the eyes of Google. Answering my point directly, do you think GoCompare can rebuild their reputation and return to something like their previous standings? If so, how do you think they will go about this?