Insurance comparison site Bullhorn.co.uk is up for sale. Possibly. We’re not sure whether it’s a marketing exercise but they’ve got a press release out. Matt Johnson from Bullhorn gave us an exclusive by revealing the details in a comment on one of our posts. Matt, we’re waiting for your take on the story – answer your emails!
The story goes that they don’t have the cash to continue marketing. That hasn’t stoppped them bidding on Adwords though(!).

{ 6 comments… read them below or add one }
Yeah – you guys should create a business’s for sale section – getcover.co.uk were asking for investment a few weeks ago as well.
Been very quiet here lately, moneyexpert merrily sticking 2 fingers up at G, DP network spamming there way to positon 2 for car insurance – you have to wonder about Cutts – is he just full of hot air or what.
Hey guys, we’ve also had coverage from Insurance Times too which includes a mini interview with Managing Director, Adil Khan.
http://www.insurancetimes.co.uk/story.asp?sectioncode=1&storycode=373438&c=2
Also, I can assure everyone it’s not a marketing stunt – this is just an effort to make a good service better.
To finish off my comment here I can disclose that Bullhorn is in talks for a £1M investment deal, and talks with several companies regarding a total buyout.
For more information, email me: matt@bullhorn.co.uk
The Press Release machine is in force:
http://www.prlog.org/10101532-insurance-comparison-site-considers-sale.html
Off-topic
But, just noticed theidol.com ranking high for “life insurance” – quick look and they seem to have acquired a lot of shady looking links – alot of Russian language sites!
http://www.fx-start.biz/
http://moto.kiev.ua/issue/notmoto/74522270405
They also seem to have a lot of common links with one of endsleigh’s spam sites http://www.reducemyquote.com
On the subject of emails! perhaps they were not getting through, not sure if you replied to mine ?
Re my off topic post about russian links.
It looks like all this is powered by TNX ads – they seem to be some sort of new link broker/scheme – anyone know anything about them?