Comments on: Call Me Old Fashioned – Where Do Comparison Sites Draw The Line On Outbounding http://www.insiders-view.co.uk/call-me-old-fashioned-where-do-comparison-sites-draw-the-line-on-outbounding/00218 Insurance Blog Fri, 20 Jan 2012 13:25:36 +0000 hourly 1 http://wordpress.org/?v= By: Ernest http://www.insiders-view.co.uk/call-me-old-fashioned-where-do-comparison-sites-draw-the-line-on-outbounding/00218/comment-page-1#comment-27499 Ernest Thu, 18 Dec 2008 23:08:59 +0000 http://www.insiders-view.co.uk/?p=218#comment-27499 They definitely need to get the balance right. What seems to be missing from all debates on this topic is the customer's perception. They're being call by companies they've not asked to call them, who they've probably never heard of. They definitely need to get the balance right. What seems to be missing from all debates on this topic is the customer’s perception. They’re being call by companies they’ve not asked to call them, who they’ve probably never heard of.

]]> By: Tron http://www.insiders-view.co.uk/call-me-old-fashioned-where-do-comparison-sites-draw-the-line-on-outbounding/00218/comment-page-1#comment-27460 Tron Thu, 18 Dec 2008 10:59:53 +0000 http://www.insiders-view.co.uk/?p=218#comment-27460 There is no doubt that conversion is significantly increased on the back of out-bounding, but I personally think it compromises the value of the comparison service. The basic concept is that aggregators can enable the individual to make a decision whereby they can avoid traditional sales tactics. Different comparison sites will offer varying degrees of impartiality and market coverage, but from a consumer point of view, I think it should be about helping someone make an informed decision, and facilitating the process. In some instances/verticals, that process can be simplified by having a conversation with someone, but that should be the final stage. Google themselves are perpetuating the issue with the development of merchant search, which seems to have reared it's head once again. Mind you, not sure that now is the best time to be trialling anything involving secured loans. There is no doubt that conversion is significantly increased on the back of out-bounding, but I personally think it compromises the value of the comparison service.

The basic concept is that aggregators can enable the individual to make a decision whereby they can avoid traditional sales tactics. Different comparison sites will offer varying degrees of impartiality and market coverage, but from a consumer point of view, I think it should be about helping someone make an informed decision, and facilitating the process.

In some instances/verticals, that process can be simplified by having a conversation with someone, but that should be the final stage.

Google themselves are perpetuating the issue with the development of merchant search, which seems to have reared it’s head once again. Mind you, not sure that now is the best time to be trialling anything involving secured loans.

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