Churchill Launch Eddie the Eagle Facebook Campaign

Ready Eddie Go is the latest attempt from Churchill to match the remarkable advertising campaigns of GoCompare and CompareTheMarket. It’s not looking that successful and Churchill should really step up if they’re to compete with the big boys.

A quick screenshot:

Ready Eddie Go Screenshot Churchill Facebook App

Statistics on App Usage don’t look that impressive:

Churchill Facebook Application Usage

So, what do you think? Are you hooked? Do you love it or hate it as much as Gio Compario or the Meerkat?

{ 2 comments… read them below or add one }

Rich M February 9, 2010 at 3:47 pm

I hate them all personally, but I can’t deny the meercat was genius.

60,000 people subscribing to an insurance advert, on their own accord, in their own free time? I would have never thought it possible..

Btw, where do you get your pretty graphs from – is that a paid for service?

Keep up the good work.

Reply

George February 9, 2010 at 4:11 pm

@Rich M
We’ve got subscriptions to many of these services but you can look at http://www.appdata.com

Reply

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