Comments on: Cookie confusion http://www.insiders-view.co.uk/cookie-confusion/001274 Insurance Blog Mon, 07 May 2012 15:59:24 +0000 hourly 1 http://wordpress.org/?v= By: sara http://www.insiders-view.co.uk/cookie-confusion/001274/comment-page-1#comment-142447 sara Fri, 26 Aug 2011 10:22:53 +0000 http://www.insiders-view.co.uk/?p=1274#comment-142447 This has come about to protect consumers, however eventually it will just irritate them, because if they visit a site that involves filling in a large number of forms like http://www.carinsurancefirst.co.uk/dial-direct.html and they navigate away from the page, cookies allow sites to remember their details. If they do not use cookies it will require the filling in of forms all over again. That doesn't make for a smooth user experience. This has come about to protect consumers, however eventually it will just irritate them, because if they visit a site that involves filling in a large number of forms like http://www.carinsurancefirst.co.uk/dial-direct.html and they navigate away from the page, cookies allow sites to remember their details. If they do not use cookies it will require the filling in of forms all over again. That doesn’t make for a smooth user experience.

]]> By: Jonathan http://www.insiders-view.co.uk/cookie-confusion/001274/comment-page-1#comment-127377 Jonathan Sat, 11 Jun 2011 06:30:01 +0000 http://www.insiders-view.co.uk/?p=1274#comment-127377 A Must Read: http://www.seomoz.org/article/search-ranking-factors#overview A Must Read:
http://www.seomoz.org/article/search-ranking-factors#overview

]]> By: Jonathan http://www.insiders-view.co.uk/cookie-confusion/001274/comment-page-1#comment-126007 Jonathan Sun, 05 Jun 2011 17:53:39 +0000 http://www.insiders-view.co.uk/?p=1274#comment-126007 A new insurance offering I noted: The Landmark Ledge Fund Ad : ) http://thefinaledition.com/article/supreme-court-overturns-theory-of-evolution-5-4.html A new insurance offering I noted:

The Landmark Ledge Fund Ad : )

http://thefinaledition.com/article/supreme-court-overturns-theory-of-evolution-5-4.html

]]> By: Jonathan http://www.insiders-view.co.uk/cookie-confusion/001274/comment-page-1#comment-125569 Jonathan Fri, 03 Jun 2011 19:12:28 +0000 http://www.insiders-view.co.uk/?p=1274#comment-125569 Come on IV get a grip, at least trawl the web, IV has the feel of a dying species, that would be wrong???? http://www.seobook.com/local-ppc-campaign-set#comments Come on IV get a grip, at least trawl the web, IV has the feel of a dying species, that would be wrong????
http://www.seobook.com/local-ppc-campaign-set#comments

]]> By: PI INSURANCE http://www.insiders-view.co.uk/cookie-confusion/001274/comment-page-1#comment-123497 PI INSURANCE Wed, 25 May 2011 11:40:13 +0000 http://www.insiders-view.co.uk/?p=1274#comment-123497 Calm down dear! I agree with Barry. He seems to have covered most of what I was gonna say. Keep the good work up Barry! Calm down dear! I agree with Barry. He seems to have covered most of what I was gonna say. Keep the good work up Barry!

]]> By: Barry http://www.insiders-view.co.uk/cookie-confusion/001274/comment-page-1#comment-120592 Barry Wed, 11 May 2011 14:48:47 +0000 http://www.insiders-view.co.uk/?p=1274#comment-120592 Samantha, I agree with most of your points however I don't agree that it's counterproductive to show you multiple ads on different sites. If there's one thing for sure - all this is being tracked effectively. Whilst bombarding you with camera ads may not work, it certainly works on other people. It's so easy to do analysis, A/B testing etc. to see what works. I'm sure the guys and gals at the ad agency are well aware of this and they know what works. Barry. Samantha, I agree with most of your points however I don’t agree that it’s counterproductive to show you multiple ads on different sites. If there’s one thing for sure – all this is being tracked effectively.
Whilst bombarding you with camera ads may not work, it certainly works on other people. It’s so easy to do analysis, A/B testing etc. to see what works. I’m sure the guys and gals at the ad agency are well aware of this and they know what works.
Barry.

]]> By: Samantha Hendon http://www.insiders-view.co.uk/cookie-confusion/001274/comment-page-1#comment-120576 Samantha Hendon Wed, 11 May 2011 12:33:34 +0000 http://www.insiders-view.co.uk/?p=1274#comment-120576 Thanks for links. The arguments made by Wired/Telegraph were put by many unsuccessfully to the government during the consultation stage http://www.culture.gov.uk/consultations/8050.aspx (moneysupermarket's submission is included) The problem is that not all consumers agree behavioural advertising is more useful as Wired claims - not least this comment from the Telegraph website: "This tracking is a bit scary - I recently looked at a particular camera, and now almost every page I visit has an advert for it. With me this is completely counter-productive - nagging just alienates me, so I'll not be buying a Canon Powershot SX any time soon." I'm waiting to see what sites like the BBC and government sites do. Sites already ask for email addresses to give access. Showing them something they want and are familiar with greyed out and that to access that they have to accept cookies that do x,y and z might work, it does for collecting email addresses. Thanks for links. The arguments made by Wired/Telegraph were put by many unsuccessfully to the government during the consultation stage http://www.culture.gov.uk/consultations/8050.aspx
(moneysupermarket’s submission is included)
The problem is that not all consumers agree behavioural advertising is more useful as Wired claims – not least this comment from the Telegraph website:

“This tracking is a bit scary – I recently looked at a particular camera, and now almost every page I visit has an advert for it. With me this is completely counter-productive – nagging just alienates me, so I’ll not be buying a Canon Powershot SX any time soon.”

I’m waiting to see what sites like the BBC and government sites do. Sites already ask for email addresses to give access. Showing them something they want and are familiar with greyed out and that to access that they have to accept cookies that do x,y and z might work, it does for collecting email addresses.

]]> By: Wired http://www.insiders-view.co.uk/cookie-confusion/001274/comment-page-1#comment-120567 Wired Wed, 11 May 2011 11:20:50 +0000 http://www.insiders-view.co.uk/?p=1274#comment-120567 Wired has a good article here: http://www.wired.co.uk/news/archive/2011-05/11/cookies-regulations?page=all Wired has a good article here:
http://www.wired.co.uk/news/archive/2011-05/11/cookies-regulations?page=all

]]> By: Barry http://www.insiders-view.co.uk/cookie-confusion/001274/comment-page-1#comment-120553 Barry Wed, 11 May 2011 09:28:39 +0000 http://www.insiders-view.co.uk/?p=1274#comment-120553 I suspect, as usual, website owners won't be doing much. It's really hard to police the internet. Just look at the latest news on twitter and the superinjuctions. However, tackling the search engines might be the way forward if you're going to do any policing. They're starting to look at that sort of thing in the US: http://arstechnica.com/tech-policy/news/2011/05/revised-net-censorship-bill-requires-search-engines-to-block-sites-too.ars I suspect, as usual, website owners won’t be doing much. It’s really hard to police the internet. Just look at the latest news on twitter and the superinjuctions.

However, tackling the search engines might be the way forward if you’re going to do any policing. They’re starting to look at that sort of thing in the US:
http://arstechnica.com/tech-policy/news/2011/05/revised-net-censorship-bill-requires-search-engines-to-block-sites-too.ars

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