Don’t Forget The Basics Of Google’s Ad Rank

Google recently posted an interesting insight on their blog regarding their Adwords system. They say they’re finding that more and more people are becoming more knowledgeable about the various advanced tools which they’ve released to the paid search campaign managers across the globe. However, they’re finding that many of these guys haven’t quite grasped the concept about how the Google Adwords auction process actually works.

“Bid times quality score” I hear you all cry. Of course. But this little tutorial from Google can help you to re-focus the mind when you’re staring at a bunch of figures from your Google report and you can’t see the wood for the trees because of all of the trial and error work you’ve put in to ‘test’ the system.

OK, so this could be seen as child’s play to the experts. But there are huge number of insurance advertisers using the Adwords system who don’t use an agency or simply don’t have the experience but think they ‘have to be there’ or they’ll be losing out.