Jun

27

dot insurance - go.compare, money.supermarket, conf.used

Filed Under Miscellaneous, SEO |

The internet world is changing… ICANN, which manages top level domain names amongst other things has approved brand name web addresses. What does this mean? It means you could have admiral.insurance or go.compare as a web address.

Now for the geeky bit…
This will excite “domainers” who buy and sell domains for a living as they can get in quick and set up an auction or hold on to killer domains for a massive sell out like business.com ($7.5million).

It will also excite the spammers and those that pray on typos as this opens up an new avenue of phishing for them (think about a wildcard on a *.co.u.k)

Check out more information at the BBC or Yahoo

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5 Comments so far

  1. mrpurple on June 30, 2008 3:30 pm

    Isn’t this just going to make the net a more confusing place for the average user?

    I can’t see many online companies being too happy about it either, especially given all the money they’ve ploughed into marketing their domains with TV ads etc.

    It would lead to these companies needing to think fast and purchase all combinations of where the dot can be placed within the URL.

    Why try improving something that doesn’t require any improvement?

    I agree with adding the likes of ‘.xxx’ etc but in my opinion - brand names is taking it a bit too far…

  2. Peter Legg ACII on July 2, 2008 9:02 pm

    The comparison sites seem to be the answer to the insurance buying public pray of how to get a cheap quote and compare it, but why if they offer impartial quotes do they all quote differently.Is cheapest the best? Do they offer impartial advice to the buyer explaining the jargon pointing out a huge excess my save inital cost but cause claims misery in the event of a claim. After all are we not supposed to be buyinf protection in the event of a disaster .The best way to get imparital comparison is to use an insurance broker ,afterall who is paying for all this advertising on tv wwwarthursavageinsurance

  3. Ernest on July 3, 2008 1:15 am

    @arthurlameinsurance - a poor attempt at self promotion ;) If you had any sense, you’d be working out how you can embrace the huge traffic driven through the comparison sites instead fighting them. Regardless of whether you like them or not (the jury is out for the time being), customers see/believe in the time saving and nobody wants to spend time searching for the quote and messing about with thousands of brokers who will simply spam them to death afterwards.

    Get yourself on the comparison sites - if you can’t, it’s probably because you don’t actually serve an area of the market any better than four or five other brokers who got there first. If you lack the IT knowledge, you’re going to fall behind in the grand scheme of things anyway.

  4. mrpurple on July 3, 2008 10:05 pm

    @Peter - I fully agree with Ernest

    @Ernest - couldn’t have put it better myself!

  5. Brendan on July 8, 2008 12:14 am

    .com is a pretty big brand to go up against and .co.uk isn’t exactly small either. With ultra premium names in these areas zones changing hands for low six figures it hardly seems worth trying to create your own extension that in reality will have limited use. It’s pretty hard to compete if you are going up against an entire country validating one simple way of doing things and you have a crackpot idea for a new extension.

    Look at .info they can’t give them away and .biz and .eu all fallen by the way side even .net and .org haven’t done too well comparatively. People want a geographic extension or just for it to be an easy to remember .com. I wish ICANN would stop wasting all this money on crap ideas like this.

    Would be interesting to see how Google would treat car.insurance as a domain though…

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