Gio Compario is the new advertising opera singer brand character for GoCompare.com. Attempting to emulate the fantastic success of CompareTheMarket’s meerkat campaign, GoCompare are using a similar tactic.
Here it is:
The marketing campaign has been created by the dynamic duo of Sian Vickers and Chris Wilkins who are also guilty of producing the esure Mister Mouse, the direct line red phone and that unbelievable Sheila’s Wheels advert.
Go Compare Advert Lyrics
We’ve had so many requests for gio’s lyrics that we needed to provide them. To impress your friends and coworkers with your opera singing:
gocompare gocompare
to be sure when you insure first gocompare
when your choices are many
you could save a pretty penny
when you go online to gocompare
gocompare
when in doubt check them out
gocompare
with just a few clicks and your spondoolicks
and you’ll thank your stars that you went to gocompare
yes you’ll thank your stars that you went to gocompare
GoCampare have been awarded the most irritating advert of 2009:
The Insurance IndustryAn Entrepreneur's Perspective
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As a result of this advert I would not under any circumstances ever use Go Compare for anything.
I hate them and their idiotic adverts.
I THINK ITS VERY CATCHY TUNE !! I’D LOVE TO MEET THIS SUPER STAR TOTALLY SUPERB. THANKS YOU
this is one of thoes adverts with a tune that is so addictive
it just stays with you and it is great i’d rather prefered the go
compare tune to that irritating ring ding ding crazy frog tune
that haunted me since it’s debut in 2004 the go compare tune
is just like vthe scotch videotapes re-record not fade away theme
tune that was so addictive in the 80′s and i think the go compare
tune is so iconic and memorable for years to come .
frankie smales
(frankie smales movie and tv review uk)
This is the most irritating and annoying ad I have ever seen and unfortunately heard and cannot believe that the TV adverts watchdog hasn’t done something to get it off our screens. There are ads that have annoyed us all over the years, but to actually switch the volume off as soon as I see it come on is a first for me. Simply because of this ad I would never use Go Compare!!!
Has everyone lost their sense if humour.
I bet that most people who think of car insurance now think either
Go Compare or Compare the ‘Meerkat’ or possibly Churchills Bulldog.
These advetisers have got it right entertain and amuse, forget the miserable so and so’s who can’t smile at these ads.
Life is short enjoy it.
Meerkat and Churchills probably have got it right as they are funny amusing ads, as is the Warburton’s and latest Magners Cider ad, but where’s the ‘sense of humour’ in the go compare ad?? All you hear every few minutes from the TV is that irritating, droning opera song!!
Dear frankiesmalls
How can you compare the godawful go compare song to the rerecord not fade away scotch tape ad of the 80′s ? The Scotch tape ad was a mock up of the Rolling Stones song “Not Fade Away” not like the Gocompare song which was probally composed by some 3rd rate adman with no musical experience or taste whatsoever.
So annoying, but as my partner has just bleft me, how do i download it on to my ringtone as she hates it lol???
The sort of people that like this advert probably have no taste in clothes, wear half mast trousers and generally just don’t get things. It is utter rubbish and the one on the radio is even worse.
I would pay money never to see this advert again , totally rubbish would never use an insurance company who cant make a quality advert
the designers of this should be hunted down and destroyed.
Who was the last opera singer?????????/
my 2 year old loves this we have it recorded for him, but i totally hate the advert.
the gocompere advert isvery amusing and what a lovely voice gio has he,s a very good opera singer, and if there were more adverts like this one i would not get so bored.
My partner and I think the most recent one can get forgiveness for the other three or four .We dont turn the volume down on the new Mummy ad.
This is one of the most crappiest and shittiest ads ever made.Is this what we pay our tv licence for to be looking at rubbish like this
well what can you say about these adverts, not a lot really as they must be the most mind numbingly insulting commercials ever to hit the british tv screens, event racist and sexist in some cases, as the first one implied ‘he’s only a tenor’, just give him a fiver and get this bilge off our screens.
This tune is actually a wartime song called ” over there “, and I find it tends to grow on you
someone find the go compare man and head but him in the face then get a spade and smash him so hard in the balls he can’t sing any more… or have babies! or at least rip out his vocal chords.
TO ALL THE ADVERSE COMMENTS RE GO COMPARE. THE ORIGINAL SONG WAS COMPSED DURING THE FIRST WORLD WAR WHEN AMERICA CAME INTO IT. THE SONG IS CALLED “OVER THERE” AND WAS RECORDED AMONG OTHERS BY CARUSO AND JOHN MCCORMACK. LAST LINE IS “AND WE WONT COME BACK TILL ITS OVER ,OVER THERE!
I was surprise to read this man was an opera singer. His off key singing has deteriorated with every new advert. He is certainly no Pavaroti. I am very fond of opera, when it is pleasnt to the ear. But having to put up with this tuneless racket leads me to believe I am being punished for something terrible I did in a previous life.
This ad campaign is brilliant. It does not use sex to titillate , does not show a total disregard for decent morals and behaviour like others. Do you like the Galaxy ad? If your wife was sitting around watching the box and said “I could use a snack”? What would you do? Go and DISCUSS the bowl size with utterly rude American chocolates or tell her she could get it herself??
And how can people complain about the ‘song’ it was one of the best songs during the war. “Johnny get your gun”.
this is the most irritating ad i’ve ever seen (and heard)!
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