Gio Compario is the new advertising opera singer brand character for GoCompare.com. Attempting to emulate the fantastic success of CompareTheMarket’s meerkat campaign, GoCompare are using a similar tactic.
Here it is:
The marketing campaign has been created by the dynamic duo of Sian Vickers and Chris Wilkins who are also guilty of producing the esure Mister Mouse, the direct line red phone and that unbelievable Sheila’s Wheels advert.
Go Compare Advert Lyrics
We’ve had so many requests for gio’s lyrics that we needed to provide them. To impress your friends and coworkers with your opera singing:
gocompare gocompare
to be sure when you insure first gocompare
when your choices are many
you could save a pretty penny
when you go online to gocompare
gocompare
when in doubt check them out
gocompare
with just a few clicks and your spondoolicks
and you’ll thank your stars that you went to gocompare
yes you’ll thank your stars that you went to gocompare
GoCampare have been awarded the most irritating advert of 2009:
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Here is the link to the new go compare TV ad on YouTube, people will talk about this one for sure
I know, enough already but I gather MoneySavingExpert are also going to emulate the meerkat campaign, any rumours on the theme.
I don’t think Compare The Market will be that bothered. That advert is truly dreadful. Concept is poor. Script and lyrics are poor. Acting is poor. Production is very, very poor.
Surely if Go Compare were going to do this properly, they’d have a “giocompario” domain acting as a microsite to back up the ATL campaign. Serves as a useful link building weapon if nothing else.
They do at:
http://www.whoisgio.com/
which I got via a redirect at http://www.giocompario.com/
errrr…this is crap! WTF? one of the best worst ads of all time! sack the creative agency, media agency and while you’re there, sack the client too! Whoever approved this should be hung drawn and quartered. Slowly. Very, slowly.
I really like it. Great stuff.
I think it is very similar to the uSwitch advert. At least in terms of concept. It definitely has more in common with that then it does with CTM Meerkat.
pile of garbage…. lousiest ad ever…
I guess the test of any ad is: are people talking about it?…..and in this case, yes you are………
I work for a small business insurance broker and regularly visit here to see what is going on. Obviously cannot compete with the big personal lines companies but like to see what tricks they are up to (as an aside how can directlineforebusiness get so high, so quick for business insurance? – I have bene struggling to work it out)
Anyway, felt compelled to leave a comment.
The only reasons the shad (combination of sh** and ad) is being talked about here is because a) it was mentioned and b) because it really is that bad.
Not sure giocompario is going to have thousands of facebook followers and kids singing the catchline.
Have not been followin the ups, downs and bans of gocompare for a few weeks but is it the ad that has helped push them to nowhere land at the top of page 2 for car insurance?
Think there is a bit of bad press on here. Perhaps a little unfairly. The advert, whilst not exactly ground-breaking, is a lot better than some of the insurance adverts out there.
Pleased to see that they are at least moving away from traditional man on camera type executions. Even more thankful that we don’t have yet another online brand featuring computers through-out the creative, as if to illustrate that your computer might be the best place to locate this new fangled and mysterious interweb place.
@Phil Spoocy – sorry to disagree, but I think the test of any advert in this instance is going to be on the Hitwise (or similar) reports.
@Roy Bohan – Can’t say for sure, but I don’t think this advert has anything to do with increased prominence on the SERPs. They have been enjoying this for a couple of weeks now, and that ad was only launched last week. I would have a read into the Google “Vince algorithm” which might explain these changes.
For those wondering about the singer ‘Gio’:
The new song was recorded by Welsh opera singer Wynne Evans, who also plays the part of Gio in the TV campaign.
@Tron take your point. Of course the point I am making is it is easy to criticise but the fact that people feel compelled to say how bad it is shows it is provoking a response, not neccesarily the one intended but you can take it as given it will raise awareness with consumers and is part of the cycle. For what it’s worth the Meerkats initially got a frosty reception when the concept was presented to the CTM / Budget hierachy….
opera advert best one i have seen beats every other advert
Err… Thanks for that insightful comment Hayley!
I know this add is bad but just think how many people have the tune GO COMPARE!! in their heads and how many of them will now look up the site… it’s the bad ads that stick in your head.
I’m sorry that some of you appear to strongly dislike this advert. I think that it’s remarkably good, and I am still throughly enjoying it each time I see it. It also has the virtue of ensuring that the brand name is remembered. In one current advert I find irritating, a girl momentarily thinks that a doll’s jeans are her own, having shrunk in the wash. What an insult to the intelligence! Also, as I think about it now, I have no idea what the product being promoted is. In contrast, this operatic advert, if only briefly, brings quality and culture into the life of the TV viewer.
I F**KING love this advert!
It reminds me of an annoying colleague in the office…
Its good to know that I am not the only one suffering, ‘When you are not suffering alone, its funny’
What a load of art farty moaners I think the advert has done exactly what it is meant to do, stick in your mind. I know the punch line is obvious but I still laugh when I see it, even though I knew what was coming. Lighten up all you “experts”. I presume you all work for the Meerkats.
does anyone know where it was filmed? It looks familiar to me.
I think it is sadly a case of trying to copycat the market Meercat, its easy to understand why. Sure it’ll be very effective albeit panned by the trade.
@irestarb Its filmed in the Apostrophe cafe in Baker St, opposite the Publicis offices
absolutely the worst advert i have ever seen!!! oh my shit no advert has ever made me so angry ever time it comes on i wanna throw stuff at the tele i dont really like the meerkats but id pay good money to watch them instead of this waste of time!
honestly no words can desribe how much i hate it! haha
Only thing this advert makes me want to do is beat that fat prick Gio round the head with baseball bat.
The guy in the pale blue shirt what programmes has he been in before?
What is the name of the guy on the right of the picture at the front who says, ‘he’s only a tenor’
This advert makes my blood boil !
I feel an uncontrollable hatred for the fat moron singing and prancing around, im not a violent person by any manner or means but i honestly dont think i could prevent my self from shattering that guys eye socket through some sort of blunt force trauma probably administered with repeated blows to the face with a ball pein hammer
Just posted by Mr G. Swann – the England Test player:
“does anyone know if the parties responsible for the go compare opera adverts have been slain yet? i have a nail gun if it’s needed?”
I think the singing is Treble (terrible)
Thanks George! now I can sing along with confidence that I’m using the correct words!!! Seriously I don’t think much of the advert, but then again it sticks in your head and surely that’s half the battle with TV advertising?
Who is the bloke in the light blue shirt, he looks really familiar?
It irritates the London type opera snobs which is why there is humour at a completely different level to the obvious puns. ha Ha HA.
The guy in the light blue shirt was in Emmerdale…was he called Max King????
my 7 month old daughter absolutely loves that advert,we are lucky enough to have sky plus and so are able to stop and rewind the advert over and over and over again,look out for bethany bearman sampson on you tube and you will see how excited she gets over it.thank you go compare for the advert.lol.
ps .we have even got the song as our ringtones on our mobiles,yes maybe sad but it makes our daughter laugh and thats all that matters to us.
fantastic advert, got to be one of th best ever.
For those old enough, me amongst them, I think the opera singer is supposed to be Joseph Locke, a notorious carouser and womaniser from way back, who they made a film about in recent years.
IF I EVER NEED TO TO LOOK FOR AN INSURANCE COMP,AFTER THIS ADVERT I CAN PROMISE YOU ONE THING,I WOULD RATHER PAY MORE FOR INSURANCE THAN USE YOUR SERVICES
That’s very good Raul. I suspect promises cheap prices, outrageous savings claims and “millions” of insurers being compared will normally be the factor when it comes to deciding which comparison site the public choses to use when it comes to the crunch – the brand recognition (despite being attached to repetitive annoyance) will also hold significant value …Confused (the breeding ground for GoCompare) pulled this off for years.
I love the advert too, and all its re-incarnations. It’s so catchy! And “Gio” is very likeable.
You’ll thank your stars that you went to GO COMPAAAAARRRREEEEEEE!!!!!
can you tell me is it his real moustach the man from go compare
To all the sad unintelligent fools that like/love this advert must be delusional. This advert is so annoying it really is blood boiling, it’s not just the fact that the ad and everything about the ad is awful it’s when you are watching tv at night with the kids in bed and that bloody ad comes on full blast and wakes the kids up. I f I ever caught that fat cunt gio and the adverts crew I would not be responsible for my actions. Hey gio why don’t I come to your house at 3am and scream down your ear with a megaphone!
If you are not a fan of the go compare adverts why not join this group:
http://www.facebook.com/group.php?gid=232064819237
Dreadful advery, definately wouldn’t use this site just because of the advert. Turn channels over everytime it starts
People say “Well at least you will remember Go Compare” This is true, and the thing that I and thousands of others will remember, is to never ever visit the site. It is unbelievable that the directors of the company cannot see the harm they are doing themselves.
i like it it is funny and cool it makes my day
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