Gio Compario is the new advertising opera singer brand character for GoCompare.com. Attempting to emulate the fantastic success of CompareTheMarket’s meerkat campaign, GoCompare are using a similar tactic.
Here it is:
The marketing campaign has been created by the dynamic duo of Sian Vickers and Chris Wilkins who are also guilty of producing the esure Mister Mouse, the direct line red phone and that unbelievable Sheila’s Wheels advert.
Go Compare Advert Lyrics
We’ve had so many requests for gio’s lyrics that we needed to provide them. To impress your friends and coworkers with your opera singing:
to be sure when you insure first gocompare
when your choices are many
you could save a pretty penny
when you go online to gocompare
when in doubt check them out
with just a few clicks and your spondoolicks
and you’ll thank your stars that you went to gocompare
yes you’ll thank your stars that you went to gocompare
GoCampare have been awarded the most irritating advert of 2009: