Go Compare Cruises with the Go Compare Man!
As if you were’t upset enough with the gocompare adverts, Go Compare are now comparing cruises. They are slowly increasing the number of products that they compare (even though they often use third parties).
The insurance comparison market has always been very competitive and any opportunities for cross-sell are widely sought after. For those who missed the last Go Compare ad, here it is in also it beach glory (perhaps Gio has been on a cruise!).
Capital One
Credit Made Clearer
lovemoney
Relationship with Your Money
CashQuestions
Personal Finance Problem Solver
Life Cover
Insurance Made Easy
{ 1 comment… read it below or add one }
RSA’s ecommerce bod Roberto Hortal on his blog thinks price comparison businesses have had their day. Wishful thinking?
http://www.hortal.com/2010/04/29/confused-com-shrinking-is-the-end-of-uk-insurance-price-comparison-near/
He’s come full circle because he used to write about them as parasites and the most disruptive form being comparison with cashback.
http://www.hortal.com/2008/02/20/the-rise-of-the-parasitic-intermediator/
Given where Quidco is today, notifying members of a £400,000 shortfall, a new energy supplier promising not to be on comparison sites and the best deals in mortages all being sold direct, affiliate businesses look well squeezed.
http://forums.moneysavingexpert.com/showthread.php?t=2600107&highlight=quidco+dgm