After a shaky (and some say, shady) start, GoCompare are now top of [car insurance] on Google. As you can see from the graph below, GoCompare have slowly made it. (Note this data is for the Google.com domain but the trends are similar).
Have they done this using white-hat techniques? Hmmm. Let’s look at a few Google queries.
Would it be cruel to say that they are using Paid Reviews on Blogs as a successful SEO marketing technique when Google have advised against this? I’ll let the reader decide…
It should be clear from Googleâ€™s stance on paid text links, but if you are blogging and being paid by services like Pay Per Post, ReviewMe, or SponsoredReviews, links in those paid-for posts should be made in a way that doesnâ€™t affect search engines. The rel=â€nofollowâ€ attribute is one way, but there are numerous other ways to do paid links that wonâ€™t affect search engines, e.g. doing an internal redirect through a url that is forbidden from crawling by robots.txt.
What this means?
Acording to the leaked AOL data, GoCompare should be enjoying a fifteen fold increase on their traffic based on their position in early November. They should also be improving their share of the market from the reported 16% by Response Source reported in October.
Top Aggregators by Market Share
|Compare the market||13.5%|
What do you think?
What do our readers think about the techniques used – perhaps GoCompare would like to offer an official verdict (Kevin?)?
What do the Hitwise stats show? (If you send them to us, we’ll print them anonymously).
UPDATEÂ 20080129:Â GoCompareÂ BannedÂ fromÂ Google