Penalised. Not penalised. Spamming email databses. Not spamming. Fiddlers of excess value. Not fiddlers. Black hat. White hat. Grey hat. Under HBOS command. Under Hayley’s firm hand. Whatever happens with GoCompare, it’s fair to say they don’t stand still for long!! And there appears to be a new shift …issernairt boy-o!
The latest shift is the return of GoCompare car insurance to the first page (for some data centres at least) of Google.co.uk. Having had a history of “pushing the boundaries” (well, let’s face it, buying links), they’ve returned to the business end of insurance SEO.
There appears to be a bit of movement around the car insurance term which we can see thanks to the graphical genius of the Ernest and George collaboration ;o) Stay tuned to Insiders View for more information on that front and how you can track the daily movements of your competitors on your chosen key phrases.
For the time being, keep an eye on GoCompare car insurance for their movement in the SERPs. Only time will tell if they’re here to stay or whether this is another flash in the pan.
RiskHeads
Insurance Technology Blog
Blogstorm
Internet Marketing and SEO
SchemeServe
Insurance Agency Software
Fluxposure
Adrian Flux Blog
{ 3 comments… read them below or add one }
Who does their SEO??? Maybe they can comment?
Are they back to their old tricks? Some seem to think so…
“View for more information on that front and how you can track the daily movements of your competitors on your chosen key phrases.”
I’m looking forward hearing more about this, a solid and safe solution is something I’m interesting hearing more about.
Since you are possibly handing out your keywords to a 3rd party that might sell or use it on their own for profit.