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	<title>Comments on: Google AdWords Punishes New Advertisers</title>
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	<description>Insurance Blog</description>
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		<title>By: Ernest</title>
		<link>http://www.insiders-view.co.uk/google-adwords-punishes-new-advertisers/006/comment-page-1#comment-58</link>
		<dc:creator>Ernest</dc:creator>
		<pubDate>Thu, 08 Mar 2007 15:18:32 +0000</pubDate>
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		<description>@Steve L - your comment is fair but the problem most people see is that they can establish an account history with patience - however - this history either needs to be costly (to get a decent CTR) or your history is built as an under-performing advertising because you&#039;re only getting the tail end impressions and rarely on the first couple of pages of results.</description>
		<content:encoded><![CDATA[<p>@Steve L &#8211; your comment is fair but the problem most people see is that they can establish an account history with patience &#8211; however &#8211; this history either needs to be costly (to get a decent CTR) or your history is built as an under-performing advertising because you&#8217;re only getting the tail end impressions and rarely on the first couple of pages of results.</p>
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		<title>By: Steve L</title>
		<link>http://www.insiders-view.co.uk/google-adwords-punishes-new-advertisers/006/comment-page-1#comment-14</link>
		<dc:creator>Steve L</dc:creator>
		<pubDate>Fri, 09 Feb 2007 14:41:30 +0000</pubDate>
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		<description>New accounts have low quality scores because of the lack of history.  Google guesses what the quality scores should be from an average.  So there&#039;s no way around it, if you want to compete at the top you have to be patient and establish a good account history.

The natural results for the search engine works the same way.  They probably think it helps keep spam out of the paid advertising.</description>
		<content:encoded><![CDATA[<p>New accounts have low quality scores because of the lack of history.  Google guesses what the quality scores should be from an average.  So there&#8217;s no way around it, if you want to compete at the top you have to be patient and establish a good account history.</p>
<p>The natural results for the search engine works the same way.  They probably think it helps keep spam out of the paid advertising.</p>
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		<title>By: Google AdWords Punishes New Advertisers &#183; Google-Eclass.com</title>
		<link>http://www.insiders-view.co.uk/google-adwords-punishes-new-advertisers/006/comment-page-1#comment-13</link>
		<dc:creator>Google AdWords Punishes New Advertisers &#183; Google-Eclass.com</dc:creator>
		<pubDate>Thu, 08 Feb 2007 18:50:40 +0000</pubDate>
		<guid isPermaLink="false">http://www.insiders-view.co.uk/google-adwords-punishes-new-advertisers/006#comment-13</guid>
		<description>[...] post by Ernest and software by Elliott Back Tags: hosting, ecommerce, adwords, web [...]</description>
		<content:encoded><![CDATA[<p>[...] post by Ernest and software by Elliott Back Tags: hosting, ecommerce, adwords, web [...]</p>
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		<title>By: George</title>
		<link>http://www.insiders-view.co.uk/google-adwords-punishes-new-advertisers/006/comment-page-1#comment-12</link>
		<dc:creator>George</dc:creator>
		<pubDate>Thu, 08 Feb 2007 18:43:48 +0000</pubDate>
		<guid isPermaLink="false">http://www.insiders-view.co.uk/google-adwords-punishes-new-advertisers/006#comment-12</guid>
		<description>Google don&#039;t make it easy for advertisers. That&#039;s because of the position they&#039;re in - the internet is their panopticon - and they have full control!
George</description>
		<content:encoded><![CDATA[<p>Google don&#8217;t make it easy for advertisers. That&#8217;s because of the position they&#8217;re in &#8211; the internet is their panopticon &#8211; and they have full control!<br />
George</p>
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