Google Launches Credit Card Comparison

Compare Credit Cards with Google Merchant Search for CC
Compare credit cards with Google. The Internet Giant is now offering credit card rates comparison via its UK search engine. The move will compete head to head with moneysupermarket, moneyexpert and other major comparison sites.

Google have not confirmed whether they are extending the format to other vertical such as the mortgages comparison rollout last year dubbed Merchant Search.

Comparison Ads improves the ad experience on Google by letting users specify exactly what they’re looking for and helping them quickly compare relevant offers side by side. There are no long forms for users to fill in, and Comparison Ads will not send advertisers any personally identifiable user information.

The credit card tool also allows a side by side comparison of each card’s features such as fees, rates, interest etc.
CreditCard Side by Side Compare Features

I’m sure the major comparison sites will be saying that they’re not scared. But they should be. What do you think?


Rich M February 25, 2010 at 12:36 pm

Insurance next?

Then maybe SME insurance?

Lets not get ahead of ourselves. But if anyone can do it..

go google February 25, 2010 at 6:44 pm
Broker Boy February 26, 2010 at 12:11 am

Sounds like Confused are a little worried. They should be. The credit card market is technically relatively simple and Google hold the traffic.

Insurance will be a totally different bag. Even Google will have a shock when they see the complexity and variety in the insurance industry.

multi-quote February 26, 2010 at 2:54 pm

Could someone please post a link, I’d like to have a go. as I’m being dull and can’t find it.


Jonathan Bexley March 3, 2010 at 10:57 pm

Google are releasing this on car insurance in the UK in the next couple of weeks, or at least so rumour has it!

peter mellor March 7, 2010 at 10:03 am

The point that has been missed is Google is using a very different business model to comparison sites like moneysupermarket or moneysavingexpert. Both those sites are paid for successful applications. Google is paid for clicks when someone applies regardless of whether they take out a card.

Google is being a credit broker licensed by the OFT, quite different to the comparison sites and a good move given there are millions of customers trying to rearrange or take out debt but a severe shortage of supply.

Ernest March 8, 2010 at 7:58 pm

@peter mellor, granted the business model may be different but the effect of putting the service in front of the customer right at the beginning of their journey in a trusted place (in Google) still stands. That’s what will harm the comparison websites more than anything – regardless of the different business models. If being in the top three gets you nearly all the clicks on the page, and the majority of those go to position number one …what will Google themselves get?! Scary thought.

Insurance Cheap March 14, 2010 at 7:52 pm

Google are sitting on piles of cash, have legions of tech savvy staff and as a consequence can do anything they want. I’m guessing it is becoming difficult for them to expand, as the growth of the internet is slowing down and it’s not like they can capture a much larger percentage of the search engine market. Their only big opportunity is to expand into other fields and where better than where other people are making money on the internet. I’ve though for a long time that they could corner the market in finance products if they went after it, and their margins are going to be even higher, think how much confused/moneysupermarket pay in ppc or seo per customer Google will sit at the top of the serps for free.

kelvin perrett March 17, 2010 at 2:12 am

‘Google will sit at the top of the serps for free’

That would mean Google returning its own adverts in its search results. I don’t expect to see this site at all in Google’s natural search results so do you mean it will sit at the top as a sponsored link? The site is actually very difficult to find via Google search.

It is useful though. If you set it to poor credit history it shows zero products available so no wasted application that will impact on your credit score. That is so much better than being bamboozled by affiliate sites into the black arts of credit scoring and applying for some non existent product.

Ironic though that most people will use Google to search for credit card deals or whatever and end up on an affiliate site, not on Google’s ad site.

Insurance Cheap March 17, 2010 at 3:31 am

Agreed Kelvin, I’d imagine they won’t fiddle their own algorithm, although I suspect that given the chat there will be about this they’ll pick up plenty of links over the next month or two, so they might start to work their way up serps too, who knows, they might even be in their own sandbox at the minute. They are a trusted brand and an innovative company who often seem to drive revenue out of areas others think are a waste of time, they will be a major competitor.

James Wise June 1, 2010 at 12:57 pm

No one seems to have commented about the danger of a Google with your credit score appended to the mass of other data they have about us all. Perhaps DNA is the next stop for them?

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