Compare credit cards with Google. The Internet Giant is now offering credit card rates comparison via its UK search engine. The move will compete head to head with moneysupermarket, moneyexpert and other major comparison sites.
Google have not confirmed whether they are extending the format to other vertical such as the mortgages comparison rollout last year dubbed Merchant Search.
Comparison Ads improves the ad experience on Google by letting users specify exactly what they’re looking for and helping them quickly compare relevant offers side by side. There are no long forms for users to fill in, and Comparison Ads will not send advertisers any personally identifiable user information.
I’m sure the major comparison sites will be saying that they’re not scared. But they should be. What do you think?