Google are testing (and have confirmed) a change in search results by displaying images known as favicons next to the URL. Are sites seeing an increase in click through rate – we’re waiting to find out.
Now here’s a trick to see whether you’re in the test. Using this URL, replace yourdomain
http://www.google.com/s2/favicons?domain=YOURDOMAIN
We’ve done a few to check:
Moneysupermarket
Fool
CompareTheMarket
TescoCompare
GoCompare
Confused
If you see a generic globe, you’re not in – sorry.
If you see your favicon – congratulations – let us know if you’ve seen an increase in traffic.
The Insurance IndustryAn Entrepreneur's Perspective
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If you want to know how to get in – drop us an email via the contact page and we’ll tell you the secret – it’s not that hard but as you can see, there are some sites that don’t know.