After nearly a full year’s worth of blogging about insurance and related topics, George and I are interesting in opening the scope a little further. We know we’ve got a substantial SEO crowd checking in with the blog and adding their views, but wouldn’t it be great if we could widen the net slightly. Wouldn’t it Ernest? Yes Ernest, it would children!
So in the interests of fair play (and a desperate need for popularity), what topics vaguely related to each of us working in or on the fringes of the insurance world would you guys like us to delve into, probe, antagonise, uncover, rationalise and whatever else it is we do?
Are you a GUI freak? PPC master? Marketing and advertising expert? Do you get your kicks from technology? Do you bathe in XML and SOAP feeds? Does (dare I say it) web 2.0 hit the spot for you? Whatever happened to web 1.8. Are you interested in cracking open some debates about business models and movements in the various markets?
What do you want people?!
Capital One
Credit Made Clearer
lovemoney
Relationship with Your Money
CashQuestions
Personal Finance Problem Solver
Life Cover
Insurance Made Easy
{ 17 comments… read them below or add one }
social media marketing for insurance companies
@Adam
Thanks for the suggestions. Seeing as you’re the only one to have got off their backside and bothered to put a request in, your wish is granted. We’ll dig around a little and come back with something on social media marketing for insurance brands.
@The rest of you
Enjoy your lurking!! There’s only so many times we can moan about The Big G not punishing backlinks before we sound like a broke record! There’s only so many times we can moan about The Big G not punishing backlinks before we sound like a broke record! There’s only so many times we can moan about The Big G not punishing backlinks before we sound like a broke record! There’s only so many times we can moan about The Big G not punishing backlinks before we sound like a broke record!
Sort of on the social media attack is http://www.zuzzid.co.uk – an independent insurance review site OWNED BY NORWICH UNION. Something about this dosen’t sit right with me – i’ve read articles suggesting some pretty suspect comments being posted about NU.
Thoughts?
I was looking at this site a couple of weeks ago, I can’t quite understand what NU hope to gain from it. Surely it has the potential for doing more harm than good.
Can anyone enlighten me?
To be honest, I think it’s quite a good idea (and no, I don’t work for NU…) It means they can get feedback – both from their own customers, to see how well NU themselves are performing – but also to see what their competitors’ customers like/dislike about their own providers. Makes sense that in a v competitive market they’re trying a new tactic to find out how they can improve their offer.
I think they should make it more obvious that the site’s owned by them, though…consumers like clarity!
hmmm, topics I guess I’d find interesting…
insurance related blogs, PPC stuff, insurance co’s who run independant affiliate schemes, niche insurance ideas (not boat of course!)
Cheers
John
Would be interesting to see a series analysing/benchmarking of the big sites and their associated SEO, eMarketing activity – a bit of a deep dive one site at a time and maybe a ranking to finish it off.
You could get the people that run them to give you a peek, you must know them. Also maybe a seires of profiles – who are those people, how did they get to where they are, what makes them tick.
I am thoroughly missing my afternoons at work reading the gossip! Come on boys, you’ve been too quiet of late.
Heads up George. A month has passed and we haven’t posted anything. Best sober up and put something together!
Guys – stop thinking about expanding your blog and get back to basics – Haven’t you noticed today – Thriftyscot appear to have been kicked out of Google for the top terms including ‘car insurance’, ‘loans’ and ‘mortgages’.
Get talking about it!!!
@ Bob
Yeah, we noticed that this morning. They still are still ranking against their brand name and a couple of more low key key terms but otherwise gone.
Fingers crossed, MoneyExpert next? Chance would be a fine thing! ;o)
@Bob
Have you got anything to add on this or will it be the same old story which we can’t do anything about? We know why they’ve been removed. We know they’re not the only one’s using the same technique.
Don’t blame you guys for wanting to expand the blog a little but everything seems a bit quiet. Not much expanding actually going on. Planning something big or better things to do with your time?
@Dave
Why is it you think they were removed?
What’s the collective view on cashback sites like Greasypalm? Do they generate poor quality business or are they building a customer base that is becoming too large to ignore?
I would say price comparison sites need to be looked at to see which ones are actually worth visiting
Wouldn’t it be nice to publish interviews with contributors?!
With so much being spent by comparison sites on TV ad spend, i’m surprised that there doesn’t seem to be more online media buying by them. Is this because online media buying is always compared unfavourably against online direct response campaigns?