Just another middle man – from a business model point of view I suppose aggregators are exactly that. But they’re actually adding value (most of them anyway). It’s giving the customer a little more than the traditional broker. The problem comes when people shout about comparing when they don’t – it makes it hard for the customers to understand who’s who and what they do.

As for customer loyalty – that’s difficult to build in insurance where you don’t consume the product until you make a claim. Having said that, I’m sure there’s a lot more they could be doing to make them the return destination for all insurance products.

Interesting to see that since we wrote this post, Hayley has now extended GoCompare to include utilities and other money products. I’ve not looked into this in detail but I suspect they’re operated by third parties.

But just how much money is GoCompare spending on TV advertising!?

At the end of the day they are just another middleman, that, when the crunch comes are not building any customer loyalty for their own brand!

Joe

Thanks for your comments on this. We’ve got more to post. Our two main contributors held up their side of the bargain in timely fasion! We’ve just been very busy and very slow in releasing it.

More to follow soon we promise

I’m not even sure how I stumbled across this site in the first place, but it’s always worth a read!

Stumbled upon your blog a few weeks ago and I find it really interesting with some unique content – great stuff!

John