It pays to be Confused.com is the strapline of the new insurance advert from the Admiral owned insurance comparison site. The insurance aggregator is releasing three ads to try to compete with the campaigns set by Compare The Market and Go Compare.
http://www.youtube.com/watch?v=xbf_nMjjN5k
The campaign by Trevor Beattie’s agency, BMB has full support from Confused:
There was a real danger of descending into a shouting loudest and longest competition, which would not only destroy margins but risk alienating customers…What we have decided to do is to focus on bringing customers back to the site.
Carlton Hood, Confused.com
Has anyone got the online video? Let us know in the comments and we’ll post it up on youtube for all to watch.
The Insurance IndustryAn Entrepreneur's Perspective
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http://twitter.com/confused_com
Thanks @Phil
What in the world is that all about. Most ‘confusing’ insurance add I’ve ever seen… or maybe thats what they are going for ..
Totally unforgettable advert.
I really like the ad it’s absolutely fantastic. Most of all their slog ‘it pays to be confused’ is fantastic. Although the ad is great but i think it has a lot of potential as their solgan can be applied in a much better ad.