Kwik Fit Insurance Banned by Google

Kwik Fit Insurance has been dropped by Google. For presumably shady tactics, the domain has been penalised by the search engine giant. We’ll update with more information when it becomes available.

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Google targeting UK car insurance industry | SEOptimise
April 15, 2008 at 10:34 am


SEOguru February 22, 2008 at 12:50 pm

Hot on the heels of GoCompare, another Latitude client gets the boot. Interesting. Clear sign G don’t like blog spam ey boys!

Ernest February 22, 2008 at 12:58 pm

@SEOguru …but they’re still no close to detecting other paid for links. Imagine the chaos!!

Creased February 22, 2008 at 1:36 pm

Interestingly if you do a search for ‘Kwik Fit SEO’ the top result is an article/testimonial on Latitude’s site.

If you click to read it… it has gone! Spooky. Luckily Google’s Cache still has a version available.. for now.

@Ernest – can i be smug knowing that i was the first to notice this one? :)

Richard Hearne February 22, 2008 at 2:10 pm
George February 22, 2008 at 3:33 pm

@Creased, you get the kudos. But it does suggest that you have nothing better to do.

@Richard Hearne (and everyone else who’s mentioned), it is of course a penalty rather than a ban but why ruin a good story with the facts. Plus, this headline is better(!)

Dave February 22, 2008 at 4:15 pm

Totally unrelated but is anyone else seeing in position 3 for car insurance on Google?

Quite a rapid rise over the last few weeks don’t you think.

PPC February 22, 2008 at 4:53 pm

I’m seeing Q4 3rd for car insurance too!!! Anyone know who does their SEO?

Ernest February 22, 2008 at 5:17 pm

I’m also seeing Q4 across a number of data centres. I’ver been watching them for a long while now and they’ve had a sudden surge in in-bound links.

Although there are tonnes from one domain (, they’ve managed to spread a fair few paid for links across a number of car related sites. But my favourite has to be What a complete american loser (I get distracted easily!)

Nick- Insurance - SEO March 5, 2008 at 10:28 am

Back to Kwik Fit, does Google actually ‘sand box’ these days? there is an article wikipedia about it.

Worth checking out.

Creased March 9, 2008 at 2:19 pm

It looks like there is hope for GoCompare/Kwik Fit – Asda is appearing back in my DCs Top 10 for ‘car insurance’. They were dropped last year for dark-grey-hat techniques. At first glance their black links now seem mostly strong and relevant.

Mikel March 10, 2008 at 4:59 pm


What about Asda’s hidden text links on If you have a search in the page source you will find a nice link to asdafinance in a section containing a using “display: none;”

Do you think they are still using black hat techniques?

google banner March 18, 2008 at 5:16 pm

Well thats Search latitude for you!

Creased March 20, 2008 at 10:35 am

The latest to feel the Google Slap – Best Deal. On my DC this morning they have been dumped into the mid 40s for their top terms.

They were #1 for ‘home insurance’ – i had noticed their backlinks were in the form of dodgy html banners on really irrelevant websites of all languages – so i’m not surprised.

They did dip into the top 10 for car insurance a few times over the last few weeks – but I doubt this will make the headlines like GC did!

Ernest March 20, 2008 at 11:41 am

@Creased – I noticed that too but they’ve managed to maintain their top spot for [life insurance] for the time being. Did their backlink anchor text revolve mainly around car and home or is this a sign of a manual edit whereby life insurance key phrases simply don’t receive enough traffic for intervention?

George March 20, 2008 at 3:08 pm

@Ernest, @Creased,
Check out the anchor text and IBLs they have been targeting on the bestdealinsurance ban page.

Tech blog March 26, 2008 at 4:24 am

lol, latitude those muppets from wigan or wherever got them whacked :)

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