Kwik Fit Insurance Banned by Google

Kwik Fit Insurance has been dropped by Google. For presumably shady tactics, the kwik-fit-insurance.com domain has been penalised by the search engine giant. We’ll update with more information when it becomes available.

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Google targeting UK car insurance industry | SEOptimise
April 15, 2008 at 10:34 am

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SEOguru February 22, 2008 at 12:50 pm

Hot on the heels of GoCompare, another Latitude client gets the boot. Interesting. Clear sign G don’t like blog spam ey boys!

Ernest February 22, 2008 at 12:58 pm

@SEOguru …but they’re still no close to detecting other paid for links. Imagine the chaos!!

Creased February 22, 2008 at 1:36 pm

Interestingly if you do a search for ‘Kwik Fit SEO’ the top result is an article/testimonial on Latitude’s site.

If you click to read it… it has gone! Spooky. Luckily Google’s Cache still has a version available.. for now.

@Ernest – can i be smug knowing that i was the first to notice this one? :)

Richard Hearne February 22, 2008 at 2:10 pm
George February 22, 2008 at 3:33 pm

@Creased, you get the kudos. But it does suggest that you have nothing better to do.
;)

@Richard Hearne (and everyone else who’s mentioned), it is of course a penalty rather than a ban but why ruin a good story with the facts. Plus, this headline is better(!)

Dave February 22, 2008 at 4:15 pm

Totally unrelated but is anyone else seeing http://www.q4.com in position 3 for car insurance on Google?

Quite a rapid rise over the last few weeks don’t you think.

PPC February 22, 2008 at 4:53 pm

I’m seeing Q4 3rd for car insurance too!!! Anyone know who does their SEO?

Ernest February 22, 2008 at 5:17 pm

I’m also seeing Q4 across a number of data centres. I’ver been watching them for a long while now and they’ve had a sudden surge in in-bound links.

Although there are tonnes from one domain (audifans.net), they’ve managed to spread a fair few paid for links across a number of car related sites. But my favourite has to be whoisjeffmills.com. What a complete american loser (I get distracted easily!)

Nick- Insurance - SEO March 5, 2008 at 10:28 am

Back to Kwik Fit, does Google actually ‘sand box’ these days? there is an article wikipedia about it.

Worth checking out.

Creased March 9, 2008 at 2:19 pm

It looks like there is hope for GoCompare/Kwik Fit – Asda is appearing back in my DCs Top 10 for ‘car insurance’. They were dropped last year for dark-grey-hat techniques. At first glance their black links now seem mostly strong and relevant.

Mikel March 10, 2008 at 4:59 pm

@Creased

What about Asda’s hidden text links on http://www.michigandaily.com/. If you have a search in the page source you will find a nice link to asdafinance in a section containing a using “display: none;”

Do you think they are still using black hat techniques?

google banner March 18, 2008 at 5:16 pm

Well thats Search latitude for you!

Creased March 20, 2008 at 10:35 am

The latest to feel the Google Slap – Best Deal. On my DC this morning they have been dumped into the mid 40s for their top terms.

They were #1 for ‘home insurance’ – i had noticed their backlinks were in the form of dodgy html banners on really irrelevant websites of all languages – so i’m not surprised.

They did dip into the top 10 for car insurance a few times over the last few weeks – but I doubt this will make the headlines like GC did!

Ernest March 20, 2008 at 11:41 am

@Creased – I noticed that too but they’ve managed to maintain their top spot for [life insurance] for the time being. Did their backlink anchor text revolve mainly around car and home or is this a sign of a manual edit whereby life insurance key phrases simply don’t receive enough traffic for intervention?

George March 20, 2008 at 3:08 pm

@Ernest, @Creased,
Check out the anchor text and IBLs they have been targeting on the bestdealinsurance ban page.

Tech blog March 26, 2008 at 4:24 am

lol, latitude those muppets from wigan or wherever got them whacked :)

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