Comments on: Kwik Fit Insurance Banned by Google

By: Google targeting UK car insurance industry | SEOptimise

Google targeting UK car insurance industry | SEOptimise — Tue, 15 Apr 2008 09:34:09 +0000

[...] doesn’t yet seem to be the case with Kwik Fit apparently suffering a minus 50 penalty after aggressively trying to rank their kwik-fit-insurance.com domain. [...]

By: Tech blog

Tech blog — Wed, 26 Mar 2008 03:24:30 +0000

lol, latitude those muppets from wigan or wherever got them whacked

By: George

George — Thu, 20 Mar 2008 14:08:16 +0000

@Ernest, @Creased, Check out the anchor text and IBLs they have been targeting on the bestdealinsurance ban page.

By: Ernest

Ernest — Thu, 20 Mar 2008 10:41:14 +0000

@Creased – I noticed that too but they’ve managed to maintain their top spot for [life insurance] for the time being. Did their backlink anchor text revolve mainly around car and home or is this a sign of a manual edit whereby life insurance key phrases simply don’t receive enough traffic for intervention?

By: Creased

Creased — Thu, 20 Mar 2008 09:35:57 +0000

The latest to feel the Google Slap – Best Deal. On my DC this morning they have been dumped into the mid 40s for their top terms.

They were #1 for ‘home insurance’ – i had noticed their backlinks were in the form of dodgy html banners on really irrelevant websites of all languages – so i’m not surprised.

They did dip into the top 10 for car insurance a few times over the last few weeks – but I doubt this will make the headlines like GC did!

By: google banner

google banner — Tue, 18 Mar 2008 16:16:30 +0000

Well thats Search latitude for you!

By: Mikel

Mikel — Mon, 10 Mar 2008 15:59:36 +0000

@Creased

What about Asda’s hidden text links on http://www.michigandaily.com/. If you have a search in the page source you will find a nice link to asdafinance in a section containing a using “display: none;”

Do you think they are still using black hat techniques?

By: Creased

Creased — Sun, 09 Mar 2008 13:19:54 +0000

It looks like there is hope for GoCompare/Kwik Fit – Asda is appearing back in my DCs Top 10 for ‘car insurance’. They were dropped last year for dark-grey-hat techniques. At first glance their black links now seem mostly strong and relevant.

By: Nick- Insurance - SEO

Nick- Insurance - SEO — Wed, 05 Mar 2008 09:28:25 +0000

Back to Kwik Fit, does Google actually ’sand box’ these days? there is an article wikipedia about it.

Worth checking out.

By: Ernest

Ernest — Fri, 22 Feb 2008 16:17:04 +0000

I’m also seeing Q4 across a number of data centres. I’ver been watching them for a long while now and they’ve had a sudden surge in in-bound links.

Although there are tonnes from one domain (audifans.net), they’ve managed to spread a fair few paid for links across a number of car related sites. But my favourite has to be whoisjeffmills.com. What a complete american loser (I get distracted easily!)