Comments on: Latitude SEO Goes Bust http://www.insiders-view.co.uk/latitude-seo-goes-bust/00683 Insurance Blog Fri, 20 Jan 2012 13:25:36 +0000 hourly 1 http://wordpress.org/?v= By: George http://www.insiders-view.co.uk/latitude-seo-goes-bust/00683/comment-page-1#comment-47877 George Tue, 02 Feb 2010 11:03:22 +0000 http://www.insiders-view.co.uk/?p=683#comment-47877 @buyer beware, We're always keen on getting both sides of the conversation. You're right, they are often biased but that's what makes a good debate. @buyer beware,
We’re always keen on getting both sides of the conversation. You’re right, they are often biased but that’s what makes a good debate.

]]> By: buyer beware http://www.insiders-view.co.uk/latitude-seo-goes-bust/00683/comment-page-1#comment-47565 buyer beware Sat, 30 Jan 2010 08:47:59 +0000 http://www.insiders-view.co.uk/?p=683#comment-47565 What is the point of asking Alex Hoye to comment? Surely you know what you will hear from him is not what you need to know? Low life. What is the point of asking Alex Hoye to comment? Surely you know what you will hear from him is not what you need to know?

Low life.

]]> By: Latitude Researcher http://www.insiders-view.co.uk/latitude-seo-goes-bust/00683/comment-page-1#comment-46718 Latitude Researcher Mon, 18 Jan 2010 19:28:09 +0000 http://www.insiders-view.co.uk/?p=683#comment-46718 Alex You clearly have been reading this Blog, care to comment on the text taken from Brand Republic? "As reported in the August 2008 edition of New Media Agencies Financial Intelligence, Hoye co-founded Go-Industry in 1999 and, using €51 million raised from US venture capital sources, embarked on a massive acquisition spree that included the well-known UK industrial auctioneer Henry Butcher. By 2004 Go-Industry was generating annual revenues of €50 million and on 5 January 2006 it was admitted to AIM by means of a reverse takeover. At that time Go-Industry had run up losses of €56 million and had borrowings approaching €10 million. Then, on 26 June that year, a brief announcement said that Hoye had resigned. One week later the board signed off the accounts for 2005 showing a further loss of €11 million, of which over €4 million arose from stock write-downs and €4.6 million related to exceptional items including bad debts." http://community.brandrepublic.com/blogs/bobwillott/archive/2010/01/13/latitude-gone-west.aspx#comments Alex

You clearly have been reading this Blog, care to comment on the text taken from Brand Republic?

“As reported in the August 2008 edition of New Media Agencies Financial Intelligence, Hoye co-founded Go-Industry in 1999 and, using €51 million raised from US venture capital sources, embarked on a massive acquisition spree that included the well-known UK industrial auctioneer Henry Butcher.

By 2004 Go-Industry was generating annual revenues of €50 million and on 5 January 2006 it was admitted to AIM by means of a reverse takeover. At that time Go-Industry had run up losses of €56 million and had borrowings approaching €10 million. Then, on 26 June that year, a brief announcement said that Hoye had resigned.

One week later the board signed off the accounts for 2005 showing a further loss of €11 million, of which over €4 million arose from stock write-downs and €4.6 million related to exceptional items including bad debts.”

http://community.brandrepublic.com/blogs/bobwillott/archive/2010/01/13/latitude-gone-west.aspx#comments

]]> By: Bob W http://www.insiders-view.co.uk/latitude-seo-goes-bust/00683/comment-page-1#comment-46395 Bob W Thu, 14 Jan 2010 12:03:57 +0000 http://www.insiders-view.co.uk/?p=683#comment-46395 Good in-depth article from Brand republic - "Latitude in the doldrums?" http://community.brandrepublic.com/blogs/bobwillott/archive/2010/01/13/latitude-gone-west.aspx#comments Good in-depth article from Brand republic – “Latitude in the doldrums?”

http://community.brandrepublic.com/blogs/bobwillott/archive/2010/01/13/latitude-gone-west.aspx#comments

]]> By: Ernest http://www.insiders-view.co.uk/latitude-seo-goes-bust/00683/comment-page-1#comment-46391 Ernest Thu, 14 Jan 2010 11:20:49 +0000 http://www.insiders-view.co.uk/?p=683#comment-46391 Sounds like a debt wiping exercise to me. Management buy out of the assets - at a cheap price no doubt. Write-off big bank debts and other creditors while they're at it. Hey-presto, same company continues with zero debt ...just what an investor wants to see (hence the "increased investment capability"). Sounds like a debt wiping exercise to me. Management buy out of the assets – at a cheap price no doubt. Write-off big bank debts and other creditors while they’re at it. Hey-presto, same company continues with zero debt …just what an investor wants to see (hence the “increased investment capability”).

]]> By: Andy http://www.insiders-view.co.uk/latitude-seo-goes-bust/00683/comment-page-1#comment-46378 Andy Thu, 14 Jan 2010 07:03:58 +0000 http://www.insiders-view.co.uk/?p=683#comment-46378 To quote from the Latitude Blog - "While the historical company structure went through an administration process, all of the assets with which we serve our clients continues – with increased investment capability – as Latitude Digital Marketing Ltd" I'm sure the creditors of the old business will be pleased to hear the assets are being put to good use! Also - I have a question for Alex: Quote:- "We have developed a superb relationship with the search engines and that will not be jeopardised" How many creditors found themselves in the "can be jeopardised" category - and what were they owed? Any chance of giving us the numbers so we can have a better understanding of how this turns into a 'good news' story? To quote from the Latitude Blog -

“While the historical company structure went through an administration process, all of the assets with which we serve our clients continues – with increased investment capability – as Latitude Digital Marketing Ltd”

I’m sure the creditors of the old business will be pleased to hear the assets are being put to good use!

Also – I have a question for Alex:

Quote:-

“We have developed a superb relationship with the search engines and that will not be jeopardised”

How many creditors found themselves in the “can be jeopardised” category – and what were they owed?

Any chance of giving us the numbers so we can have a better understanding of how this turns into a ‘good news’ story?

]]> By: Ernest http://www.insiders-view.co.uk/latitude-seo-goes-bust/00683/comment-page-1#comment-46323 Ernest Wed, 13 Jan 2010 09:03:40 +0000 http://www.insiders-view.co.uk/?p=683#comment-46323 Pity the search industry doesn't have a league points deduction punishment to stop this sort of thing from happening. From the outside looking in through the layers of b*llsh*t, it looks like a poorly managed giant will cause a significant number of smaller suppliers to suffer. I really hope there are no major knock on affects for those who don't deserve it. Mind you, the amount of b*llsh*t being put out there at the moment is enough for any potential clients to question what they're being told at pitching time ...one would hope. Pity the search industry doesn’t have a league points deduction punishment to stop this sort of thing from happening. From the outside looking in through the layers of b*llsh*t, it looks like a poorly managed giant will cause a significant number of smaller suppliers to suffer. I really hope there are no major knock on affects for those who don’t deserve it.

Mind you, the amount of b*llsh*t being put out there at the moment is enough for any potential clients to question what they’re being told at pitching time …one would hope.

]]> By: Alex Hoye http://www.insiders-view.co.uk/latitude-seo-goes-bust/00683/comment-page-1#comment-46304 Alex Hoye Wed, 13 Jan 2010 00:53:37 +0000 http://www.insiders-view.co.uk/?p=683#comment-46304 Just a note to make it clear that we value our suppliers as well as our clients. We have developed a superb relationship with the search engines and that will not be jeopardised. Latitude has invested in its SEO team and tools and across channels in 2009 and the management team, along with our investors, are pleased to carry the business forward including new funds for investment. I encourage those who have for some reason been unwilling to share their identities to do so and/or to contact us. Just a note to make it clear that we value our suppliers as well as our clients. We have developed a superb relationship with the search engines and that will not be jeopardised.

Latitude has invested in its SEO team and tools and across channels in 2009 and the management team, along with our investors, are pleased to carry the business forward including new funds for investment.

I encourage those who have for some reason been unwilling to share their identities to do so and/or to contact us.

]]> By: Wazza Nozza http://www.insiders-view.co.uk/latitude-seo-goes-bust/00683/comment-page-1#comment-46290 Wazza Nozza Tue, 12 Jan 2010 21:11:29 +0000 http://www.insiders-view.co.uk/?p=683#comment-46290 Facebook you say. http://www.facebook.com/group.php?gid=244135818786 Facebook you say.
http://www.facebook.com/group.php?gid=244135818786

]]> By: Tommy Knockers http://www.insiders-view.co.uk/latitude-seo-goes-bust/00683/comment-page-1#comment-46285 Tommy Knockers Tue, 12 Jan 2010 20:06:02 +0000 http://www.insiders-view.co.uk/?p=683#comment-46285 Top of the morning to you Neil Great news - but what is happening to all the your creditors? You must owe Google a few million pounds? Have you screwed them as well as Barclays? Was the MBO done by the same team that took them into administration? Are you planning another MBO in 2011? "Latitude 2" anyone? The words "Piss-Up" and "Brewery" spring to mind. Jokers. Top of the morning to you Neil

Great news – but what is happening to all the your creditors?

You must owe Google a few million pounds? Have you screwed them as well as Barclays?

Was the MBO done by the same team that took them into administration?

Are you planning another MBO in 2011? “Latitude 2″ anyone?

The words “Piss-Up” and “Brewery” spring to mind.

Jokers.

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