Lovemoney, the ‘fool breakaway’, is going from strength to strength. Their numbers are slowly improving and they have just released the firsts in a series of education money videos. They are trying to decipher the meaning of the recession and the constant media and advertising that customers are bombarded with. Definitely one to watch:
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Very interesting concept. I can see that consumer trust is at the heart of it. And the use of video media certainly fits well with the content model that lovemoney.com have adopted. This is reminiscent of the direction they were heading in with Fool.co.uk before they became revenue focused. Let’s hope they stick to their guns and stay with this one for the long haul. Temptation looks to be their main issue in the coming months/years.