Martin Lewis Promotional Stunt Gone Wrong

Martin Lewis Promotion goes wrong
Martin Lewis and Lorraine Kelly of GMTV have got themselves in trouble with Ofcom. [Ed: It's a surprise to us that this hasn't happened before.] However, it’s GMTV who are in breach of the Ofcom rules which:

prohibits the promotion of products and services, unless they meet the Code’s definition of programme-related material

Read the full story at the beeb

{ 8 comments… read them below or add one }

matt bolland March 22, 2010 at 6:23 pm

You do realise how annoyed GMTV’s new owner ITV will be at the BBC’s coverage of this.

Lewis appears on the BBC for no fee in return for his website being plugged.

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Sam March 23, 2010 at 7:44 am

That’s the end of him calling himself a journalist while selling credit cards and savings accounts.

No surprise that the gutless, industry funded FSA failed to step in.

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Ernest March 23, 2010 at 7:08 pm

@Sam, not the first time the FSA have been found lacking. I wouldn’t mind so much if they were concentrating on some of the big things happening outside of insurance.

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PPCblog March 23, 2010 at 11:40 pm

Good, how he loved the spotlight and incredibly managed to be more irritating than Lorraine Kelly too.

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Rocky March 26, 2010 at 12:42 pm

Good lets hope he now gets sacked!!!

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Daniel March 30, 2010 at 10:11 am

I’m so glad. This guy really gets on my t!ts.

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pjw July 23, 2010 at 12:13 pm

What about him being promoted on the Jeremy Vine show on BBC Radio 2. How much does the traffic to his website shoot up by after one of these appearances? Arguably this is worse than GMTV, which actually carries advertising. The BBC is supposed to be unbiased and impartial and promotion-free, yet Martin is making thousands on the back of this.

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Marvin Piking July 7, 2011 at 7:10 am

Another reason to hate him – he’s now trying to justify continuing to take the News Of The World’s cash http://forums.moneysavingexpert.com/showthread.php?t=3342530

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