Martin Lewis Sells MoneySavingExpert and Makes £87 Million


Moneysavingexpert, set up in 2003, generating revenues of £16m per annum is sold for almost ninety million pounds to MoneySupermarket.

“ has become part of people’s daily lives, far bigger than the man who founded it, and now is the right time for it to stand on its own two feet.”

Martin Lewis who owns 100% of the company is set to receive £35m plus shares worth £25m.


small packet June 2, 2012 at 5:53 am

What went wrong?

Lewis told the Guardian in 2005 his site with 1 million visitors a month was worth £30 – £40 million. With 13 million visitors today that makes it worth £390 million plus. How did a money saving expert manage to lose £303 million in seven years?

He said to the BBC yesterday he sold to take advantage of moneysupermarket’s SEO techniques. Advertorial to give it its true name at moneysupermarket goes through a search engine optimisation team before it is published so he can’t claim he’s retaining so called editorial control at the same time as saying he’s selling so his content can be passed through moneysupermarket’s SEO team.

It will also be interesting to find out if moneysavingexpert has been invoicing moneysupermarket for advertising with VAT for the comparison site’s prime spot in Lewis’ car insurance guide or for sales exempt from VAT.

Sarah James July 30, 2012 at 7:08 am


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DEIB September 20, 2012 at 3:17 pm

Thanks for sharing this article, it’s interesting to see how much Martin Lewis has earned by selling MoneySavingExpert.. 87 million, wow!

John October 10, 2012 at 10:56 am

Its sad to hear these types stories considering that these businessmen have invested hard work and passion towards these multimillion worth of companies. To be real honest, I am not fond of financial topics but all I can say is that insurance plays an important role and serves as a security for these companies.

Let’s just compare this scenario to a person who brought a car, I think he would not be secure if he will not avail any auto insurance because this will protect him from any damages. Going back, I hope future owner of this company can live up to the fullest expectations of other stakeholders when it comes to security matters. Goodluck!

James Lower October 10, 2012 at 3:17 pm

Hugh amounts of money to make from a website sale. A business that relies on Google (another business) for its income/cunstomers. I just don’t believe a web based company could ever be worth that much money as you never know where the site will be ranking in a few years. Good business by Mr Lewis though.

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