As commented in the uswitch post, moneysupermarket have been dropped by Google for the term [car insurance]. Have Google finally realised that moneysupermarketÂ are spamming the index and manipulating the results? Moneysupermarket (also seen as insuresupermarket) have occupied a top ten spot for the coveted term for as long as I can remember. One of our diligent readers (thanks Creased) noticed the change in results and let us know.
I’veÂ gotÂ aÂ feelingÂ someÂ headsÂ willÂ rollÂ overÂ this.Â We’llÂ postÂ backÂ updatesÂ asÂ soonÂ asÂ we findÂ outÂ more…
UpdateÂ #7Â 23rdÂ May:Â 16:00:Â They’reÂ Back!
MoneysupermarketÂ areÂ back appearingÂ atÂ #1Â spotÂ forÂ [carÂ insurance].
Â Principal Responsibilities Include: Approaching third party websites and obtaining links
UpdateÂ #4Â 16thÂ MayÂ 10:30:Â TrafficÂ LevelsÂ areÂ HitÂ Hard:
AlexaÂ isÂ alreadyÂ reportingÂ trafficÂ levelsÂ areÂ way down. Alexa stats are normally rubbish but this gives us a fairly good idea of a trend. Now that MS have removed their ‘links’ are we going to see Google remove the penalty? We’ll keep an eye on those graphs.
UpdateÂ #3Â 14thÂ MayÂ 14:30:Â TheÂ DebateÂ IsÂ On:
DiscussionÂ overÂ atÂ SEOChat.
UpdateÂ #2Â 14thÂ MayÂ 13:20:Â 40%Â ofÂ TrafficÂ isÂ fromÂ Natural Search:
ThisÂ statementÂ fromÂ HitwiseÂ suggestsÂ thatÂ organicÂ trafficÂ isÂ atÂ 40%Â versusÂ 60%Â forÂ paid.
AlmostÂ 10%Â ofÂ trafficÂ isÂ downÂ toÂ theÂ [carÂ insurance]Â keyÂ term. Â I would like to be a fly on the wall of the MoneySupermarketÂ officesÂ today!
UpdateÂ #1Â 14thÂ MayÂ 11:10:Â AnÂ OfficialÂ ResponseÂ from MSM:
(or is that an unintentional, unofficial response)
Â Wouldnâ€™t banners on university sites just be classed as branding rather than SEO.