Moneysupermarket traffic has taken a nosedive:
According to the analytics industry leader Alexa(!), their traffic reach, rank and page views have taken a hit.
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{ 19 comments… read them below or add one }
Anyone got a hitwise account?
Compete and Quantcast haven’t caught up yet.
Looks like a blip in Alexa’s data to me, can’t see why their traffic would drop by so much so quickly.
Fools – Anyone that knows anything about SEO and the internet is aware that Alexa’s data is highly unreliable. This blog has NO credibility whatsoever.
@Anon
Didn’t you spot the (!) after Alexa? Everyone knows Alexa is rubbish but it can sometimes give a good indication of trends.
Hitwise data is normally ‘fairly’ accurate but I don’t have access to an account.
The above taken into account – interesting to see what alexa shows for tescocompare – according to alexa they’ve already overtaken gocompare!!
@Anon
I was reading your comment on my phone whilst on the train on the way to work. Thanks for cheering me up this morning. Your stupendous reading error did make me laugh!
Best read things more thoroughly next time
@Rich
Indeed, this is where a reliable stats package would be useful. With Alexa, you trust it when it tells you the obvious trend. When it shows something drastic or potentially out of the ordinary, you don’t trust it any more. Silly really.
Mind you, with the exposure, point-of-sale opportunities and campaign spending power of Tesco, it wouldn’t be a huge surprise if they have overtaken GoCompare. Still, they’ve got a way to go before they rival their service.
…mind you, GoCompare still have a long way to go too
I have got some hitwise figures, and yeah there is a drop, but it is not as pronounced as Alexa is suggesting.
Interestingly, the drop does probably equate to the combined total traffic of uswitch and money expert, but they remain way ahead of everyone else. Happy to share the data if someone tells me how to post graphics.
@Tron
I don’t think wordpress allows images in comments. You can email it to us insidersview[THEATSIGN]gmail[THEDOT]com
compete has them on the up ….. http://siteanalytics.compete.com/moneysupermarket.com/
aug-06 to aug-07
Paid for hitwise stats would give the best indicator.
There’s a new DP link network spammer in town, moving up the charts for “car insurance” – http://www.powerseeker.co.uk/
GoCompare are sneeking up there too! Didn’t they recently fire their search agency for buying links? I wonder if this success is down to ethic link building or the old fashion, paid for route?
Ernest – all of gocompare’s spammy links are still there – such as http://www.watchingamerica.com/index.shtml & http://www.superlowhosting.com/
BTW – have you seen the state of and nature of other links on the latter!
Not what you would call solid foundations, but then again who know’s with the Google of today.
@Ernest
We are climbing slowly! It has taken some time to get to this position and is down to a number of factors, some of which include the number of brand searches that we now have and the quality of our link building, especially through our PR team.
As you know Ernest, we’re here for the long term, so have been prepared to be patient in our rise through the rankings.
@ Rich
As I’ve openly pointed out on other occasions, these links were purchased by our previous agency. We are gradually removing some of the poorer quality links to our site, but as with building links, we need to faze them out over time.
@Rich – that truly is comical link building!
@Kevin – who is your search agency nowadays?
@ Ernest,
Because of the attacks made on SEO agencies in the past on I-V, I am reluctant to publicly name our agency.
What I will say is, as with any agency, it’s really the people on your account that make the real difference and we now have a team working for us who are well aligned to the goals of Gocompare.com and we are very pleased with the work that they are doing for us.
@Kevin
OK, good PR line. Hayley has taught you well.
However, you will notice that only a handful of (albeit sometimes the largest) search agencies are spoken about on here because of their wrong doing – not working within Google’s guidelines.
It’s up to them. I can see the short term gains they’re making and their clients (like Money Expert) take part in this, knowingly, and as part of their search strategy. Fair dos. It’s up to them. Any thoughts given on a particular agency is just to highlight that they have a different opinion to us – not that they don’t know what they’re doing …quite the opposite in most cases.
So …who is it? Or do I need to do some digging myself?!!
@Ernest
Think it’s the same guys as who does this one http://www.constructaquote.com/ – carry similar linking patterns
Yes Rich, I think it must be these guys:
http://www.mconsulting.co.uk/1/mexperience/clients.aspx