The author of this post has withdrawn the content.
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If there was ever a time for the web design and development community to temporarily put what they’re current doing on hold and do something for the greater good of the industry, this has got to be it. Dan Frydman of Indigo Media (< it’s all about the PR and backlinks isn’t it Dan!) has started a Downing Street petition to encourage the many Government faculties to ditch their use of IE6.
The hope is that this will remove the obvious (to anyone outside the public sector!) security risk which IE6 poses from our Government departments who each hold invaluable data on each of us. It will also allow the web development industry to provide better tools for public facing entities and save thousands upon thousands of developer man hours on every public sector web project.
Just before 11am this morning, an early news release on the BBC website suggested only 44 signatures had been put down. Now, only a couple of hours gone (and typical of how these things work with the online community) the number of signatures stands at well over a thousand.
Who’s to say we can’t smash that figure and send IE6 to the dark ages where it truly belongs. Sign the petition here and demand that your Government moves away from the archaic Internet Explorer 6 browser.
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Stirling Albion Meerkats
No, this isn’t a story about the employees of Compare The Market donning their kit for the local six-a-side league. Following a recent trend for sports arenas to sell their naming rights to sponsors (“TheEmirates Stadium” and “Sportsdirect.com @ St James’ Park”), one football club North of the border is considering taking it one step further with the sale of the entire club’s naming rights. And Compare The Market (sorry, Meerkat) appear to be leading the way. [click to continue…]
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In another clever move, Martin Lewis from MoneySavingExpert is donating 50pence to everyone who signs up to his newsletter. [click to continue…]
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Latitude, the Warrington, Cheshire and London based online Marketing Agency has gone in to Adminstration. Latitude Group have been known for their slightly risky tactics over the years so were not always seen as the good guys in the search space.
Nevertheless, it’s sad to see such a big team go. [click to continue…]
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An excellent resource of old adverts. Here are a few old ads that were issued before most people had tv. 
More at VintageAdBrowser
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It’s the end of the final quarter of the year. The car insurance traffic is low. Very low. Any traffic passing through at this time of year tends to have a more concrete purpose but, the volume drops so significantly that many insurers and aggregators joke about packing up for Christmas every year. So not a bad time of year to test out a new site design. The best testbeds eliminate risks but allow you to try new things – like the Money Supermarket beta design for car insurance. [click to continue…]
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If rumour one + rumour two = fact, then it looks like uSwitch has been sold! Insiders View tend to hear a few things on the grapevine that don’t come to fruition. So far, we’ve managed to filter these out and only publish the events that have eventually come true. This one is a little tenuous but the signs are – from more than one source – that uSwitch (the utilities comparison specialist and poor dabbler in other comparison markets) has been sold.
What do we know people? Are these rumours of the sale of uSwitch comparison company true? Will there be a shift in direction? A return to focus on a select number of markets perhaps? Much was promised when uSwitch was first sold to our trans-atlantic cousins a few years ago. But since then, nothing much has been delivered. The identity of the buyer might reveal the strategy and what potential may lie in this deal.
Over to our community – who knows what?!
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The latest buzz in the insurance industry is going to stir up the online marketplace. Getting insurance is almost always three things: [click to continue…]
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Personalised SEO
The face of Search Engine Optimisation has changed. Rankings will lose their meaning. What has happened? Enforced ” Personalised Search ” from Google.
Now, when you search Google, the results will be different to a colleague sitting next to you. If you both type in the same keyphrase, the results will now be re-ordered depending on your last 180 days of activity. Google have rolled this out worldwide in more than forty languages. Personalised search was previously an opt-in for logged in users with ‘web history’ enabled. It’s now an opt out – this means that the majority of users will be using it and not even be aware.
How does it work?
Google monitors what sites you click on (via the search results) and increases the ranks of these sites in future searches. So, for example, if you regularly search for and click on moneysupermarket.com Google will make it appear nearer the top of the search results.
What does this mean?
It means that your position in the SERPS (search engine results pages) either matters less or matters more! It’s another tactic similar to the Google Caffeine update that will promote larger, bigger brand sites as these will likely have been searched and clicked on before. The smaller, lower authority sites will therefore get pushed down. So, you should see a promotion of the bigger, high authority sites and a demotion of the smaller, low authority sites.
It also means that SEO work – particularly analysing the search results is going to get harder. It also means a headache for some SEO companies who have to explain this to their clients(!)
What do you think?
Smart move from Google? Invasion of out privacy? Something else? Let us know in the comments below.
The face of Search Engine Optimisation has changed. Rankings will lose their meaning. What has happened? Enforced ” Personalised Search ” from Google. [click to continue…]
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