Moneysupermarket have started to release data on their enormous mine of information. Finally. There is a world of opportunity for some of these larger companies to use this data for good use. A few examples:
- Infographics
- Social Media expression
- Data points for the media and journalists
- Indices such as the AA Index
- Provision to research houses in the insurance and autombile sector
We’ve ‘acquired’ a data set of our own so, here’s our data on the UK insurance industry for comparison. [click to continue…]
Affiliate marketers say we love voucher websites but Google says not. It has downgraded 10 voucher websites in its UK organic search results, according to data published by Search Metrics. [click to continue…]
Whilst domain names are still changing hands in record numbers (including the latest AutoInsurance.org which sold for $440,000 to the owner of CarInsuranceComparison.com), the world’s most expensive domain has launched. [click to continue…]
Insurance Blogs and comparison web sites have been historically poor at embracing SEO. Every now and again we see some great content. Today is no exception – a fantastic infographic from PolicyExpert. [click to continue…]
Building a good financial services company is hard. Building a great one is really hard. [click to continue…]
In case you missed it, the NYTimes put together a piece on the worst part of the SEO and internet marketing industry – the bad guys that give the good guys a bad name. The Google penalty that saw JC Penneydrop in the search results was a result of black hat tactics. Have a read when you get a minute.
We’ve taken funding of £12M from our parent company and will shortly open a new comparison site. Stay tuned for more info. The IV team are delighted with the news and can’t wait to show you what we have to offer.
Google has launched a new ‘+1′ tool within its search results. This social influencing feature allows logged in users to vote on the relevance of results. [click to continue…]
The Insurance IndustryAn Entrepreneur's Perspective