Insurance Blogs and comparison web sites have been historically poor at embracing SEO. Every now and again we see some great content. Today is no exception – a fantastic infographic from PolicyExpert. [click to continue…]
Building a good financial services company is hard. Building a great one is really hard. [click to continue…]
In case you missed it, the NYTimes put together a piece on the worst part of the SEO and internet marketing industry – the bad guys that give the good guys a bad name. The Google penalty that saw JC Penneydrop in the search results was a result of black hat tactics. Have a read when you get a minute.
We Buy Any Car, that website with the popular jingle has been revealed by the Office of Fair Trading to be a farce! [click to continue…]
We’ve taken funding of £12M from our parent company and will shortly open a new comparison site. Stay tuned for more info. The IV team are delighted with the news and can’t wait to show you what we have to offer.
Google has launched a new ‘+1′ tool within its search results. This social influencing feature allows logged in users to vote on the relevance of results. [click to continue…]
Your data is valuable. Very valuable. Just think of all the information that you have entered on comparison sites such as confused, moneysupermarket or gocompare. What would happen if those companies didn’t secure that data and it was made available to hackers? [click to continue…]
Radian6 has been purchased by Salesforce the cloud CRM firm. Radian6 is a social monitoring application and service that allows a variety of metrics to be monitored via online channels. [click to continue…]
Comparison Sites are in one of the most competitive markets on the internet. Will social shopping change that?
The spectacular Robin Goad from Hitwise asks whether shopping in a social sense will mean the end for discount voucher sites? But, why shouldn’t it affect all sites?
New Marketing Campaigns
I predict we will see some new and interesting marketing campaigns from the major comparison sites in the next six months. Let’s see if they can harness the social side of buying. This might include vouchers, cash backs, crowd buying, referrals (like an integrated quidco), family buying or combined risk groups.
Improving Your Conversion
Whilst social moves are certainly set to change the industry – even for the old dinosaurs of insurance, how can you make sure you’re on top of your game with converting those customers. Make sure you check out unbounce – they have looked at some of the best converting landing pages on the web (and some of the worst). Highly recommended if you want to do some split testing.
Top 500 Global Brands
The top 500 global brands from BrandFinance.