We’ve taken funding of £12M from our parent company and will shortly open a new comparison site. Stay tuned for more info. The IV team are delighted with the news and can’t wait to show you what we have to offer.
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Google has launched a new ‘+1′ tool within its search results. This social influencing feature allows logged in users to vote on the relevance of results. [click to continue…]
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Your data is valuable. Very valuable. Just think of all the information that you have entered on comparison sites such as confused, moneysupermarket or gocompare. What would happen if those companies didn’t secure that data and it was made available to hackers? [click to continue…]
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Radian6 has been purchased by Salesforce the cloud CRM firm. Radian6 is a social monitoring application and service that allows a variety of metrics to be monitored via online channels. [click to continue…]
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Comparison Sites are in one of the most competitive markets on the internet. Will social shopping change that?
The spectacular Robin Goad from Hitwise asks whether shopping in a social sense will mean the end for discount voucher sites? But, why shouldn’t it affect all sites?
New Marketing Campaigns
I predict we will see some new and interesting marketing campaigns from the major comparison sites in the next six months. Let’s see if they can harness the social side of buying. This might include vouchers, cash backs, crowd buying, referrals (like an integrated quidco), family buying or combined risk groups.
Improving Your Conversion
Whilst social moves are certainly set to change the industry – even for the old dinosaurs of insurance, how can you make sure you’re on top of your game with converting those customers. Make sure you check out unbounce – they have looked at some of the best converting landing pages on the web (and some of the worst). Highly recommended if you want to do some split testing.
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Bloomberg reports that Google is facing antitrust issues withn some of its expansion plans. The issues are over areas such as mobile advertising and book scanning to “organise the world’s information’. What does this mean for Beat That Quote? [click to continue…]
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The barriers to entry for insurance comparisons sites are getting bigger. As previously seen, the cost of eyeballs that insurers/aggregators are willing to pay has been coming down.
Is it now too much to ask if we’re relying on SEO as an initial startup marketing strategy? The latest ‘panda’ google update killed off many of the smaller, newer sites. What are we to do now? [click to continue…]
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As an insurance broker, I consider myself, and most other brokers, local independents at least, to be “professional”. By professional, I mean someone who takes great pride and care in the advice given, the policies sold, and the overall value and service offered to clients. Some may say that as a local broker, my view is bound to be biased, but I do not think of myself as being biased – I prefer to think of myself as someone who cares about our industry and is worried deeply by the impact that aggregators have had, and look likely to have in the future.
As any local broker will tell you – aggregators have pretty much written off the books that most had in personal lines insurance. But why have local brokers lost many of their personal insurance clients? In a nutshell, they have bigger distribution channels, bigger marketing budgets, deeper pockets, and cheaper prices – I would even go so far as to say that they have pretty much created the industry that we now associate with most personal lines insurances, and that is a market where there are no profits, no loyalty, and an entirely price driven consumer frame of mind. [click to continue…]
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Confused are giving us a pair of tickets for any film at any Cineworld in the UK. We’d like to give them to you. If you’re interested, add a comment below and we’ll get in touch! Read on for why this is Confused’s latest piece of widgetbait. Quick, offer ends shortly… [click to continue…]
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The Insurance IndustryAn Entrepreneur's Perspective