PeoplesChoice has launched as the new charity aggregator. Peopleschoice.com is a new insurance comparison site with a twist. In an attempt to compete with the massive budgets of confused, comparethemarket and moneysupermarket, it’s using the one USP that nobody else has.
Peoples Choice – Comparison, but with a difference
As a Not For Profit, it is giving away £10 of the money received from insurance partners to charities. Customers can choose which charity will receive the money
Who’s behind it
Peoples Choice Limited is a not-for-profit organisation joint venture by Hastings Insurance and Insurancewide.com
The Competition
There doesn’t appear to be anyone at the moment. There are cashback sites like greasypalm and quidco but this appears to be on its own. The PPC bidding wars have already begun with BeatThatQuote still bidding on the term whilst AdrianFlux appear to be quick to get in before the bids increase. It will be interesting to see how this turns out…
The Insurance IndustryAn Entrepreneur's Perspective
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very clever – “not for profit” – donting £10 – wonder where the rest of the money is going!
They seem to be fairly open and honest about the commission/donation stuff. Most of it is on this page about their not-for-profit status. To be honest if you look into any charity, much more of what you donate than you think goes to marketing budgets and ‘overheads’ or ‘operating costs’.
I wonder whether this will catch on or whether the cynical nature of the British public will quash its progress. It’ll be an interesting one to watch.
Similarly, is there any truth in the rumour that Confused.com are looking to become a ‘cash-back’ site??