The spectacular Robin Goad from Hitwise asks whether shopping in a social sense will mean the end for discount voucher sites? But, why shouldn’t it affect all sites?
New Marketing Campaigns
I predict we will see some new and interesting marketing campaigns from the major comparison sites in the next six months. Let’s see if they can harness the social side of buying. This might include vouchers, cash backs, crowd buying, referrals (like an integrated quidco), family buying or combined risk groups.
Improving Your Conversion
Whilst social moves are certainly set to change the industry – even for the old dinosaurs of insurance, how can you make sure you’re on top of your game with converting those customers. Make sure you check out unbounce – they have looked at some of the best converting landing pages on the web (and some of the worst). Highly recommended if you want to do some split testing.