We could be way off the mark here but both George and I have picked up on a little, unexplainable shift at TescoCompare in the last week or so. As with most of the readers and contributors on Insiders View, we deal with many different companies and people in the insurance industry on a fairly regular basis. Although things seem to be hitting their usual lul as we all pick our paths through November and December, we get the feeling that Tesco Compare are up to something or there’s a significant change on the horizon.
Does anyone know what Tesco Compare are up to?! We can all see they’ve expanded the Tesco Compare comparison products via the easy route of white label solutions with established entities in each field. Not an unwise move you would have thought. But this isn’t anything new and if anything suggests stability rather than any major change or radical product development.
What magic is Paul Daniels cooking up?!
Update: And no, we’re not talking about the TescoCompare van insurance launch (we updated the TescoCompare suppliers table to reflect this).
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They’ve added a few branded key phrase pages, removed a ‘coming soon panel’ from their homepage and not added any press releases since 24th October. Not much to go on there – my Tesco-dar must be a bit off, best check the gay-dar!
The big shift has happened.Confused have taken over tescocompare – Debra is in .