Swiftcover are using some bleeding edge technology to promote their brand. Are you?
- They’re advertising on Spotify. Spotify is billed as the itunes killer and is well worth the download. The ads are upbeat and are targeting the customer in an area that is completely devoid of car insurance ads.
- They’re introducing dynamic ads. These ‘widgets’ will allow a quote to be shown within the ad itself. They’re being trialled on MSN
The Insurance IndustryAn Entrepreneur's Perspective
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Nice taste in music George
I like this – how long before people start sponsoring/buying out certain artists/songs?
Duffy – Diet Coke
Beatles – Aviva
Lady Gaga – Spearmint Rhino
Madonna – Barnados