Tesco Compare Launches at tescocompare.com

Tesco Compare LogoTesco Compare, the aggregator site rumoured to be launching via the RBS group is about to go LIVE.In an interesting move from the RBS Group, they have launched an aggregator when one of their brands (Direct Line) has been adamant about disgracing existing insurance comparison websites. Scheduled live date is tomorrow, Thursday 13th September Rescheduled for Friday 14th. Tesco, the well known supermarket chain will start with a private car insurance product and expand out to home insurance and other financial products like credit cards.

There are promises of a better comparison engine, by including policy details. These can be compared on a like for like basis. Other promises include exclusive deals not found on other comparison sites provided by Nationwide, Churchill and Privilege. This should raise the bar of the somewhat crowded market and help customers – let’s see what you’ve got Tesco…

Update 21st September:
They’ve had their fair share of teething problems but it looks like the site is getting fairly good press.



Craig September 13, 2007 at 3:50 pm

It’s gone live early! It’s very RBS and BISL driven! They seem to be covering around 75% of the panel.

Ernie September 13, 2007 at 5:36 pm

Had a look at this site first thing this morning. Not a bad effort from Tesco, but could do better – 7/10. Bit clumsey in places and the return quotes take quite a long time.

Lets see how much media spend (offline and online) they put behind this – they have deep pockets!

They are also re-directing from http://www.tesco.com/compare to http://www.tescocompare.com – will help the page rank on the new site (currently 0)

Ernest September 13, 2007 at 11:08 pm

Very, very disappointed with this :(

Looks like a “let’s just get something up there” effort. Anyone tried using the form with cookies turned off? Breaks! Presentation is shocking. Everything feels amateur. Sales messages are the bog standard for any aggregator these days. Independent (balls), save time and money etc. Boring.

Shame. I was really looking forward to seeing something new and exciting.

Creased September 19, 2007 at 9:12 pm

I’ve just seen the TV advert – they don’t mess around!

keaty September 20, 2007 at 2:16 pm

looks like a work in progress, but the comparison tool works well. Anyone else see the ad? whats so impressive about it?

Ernie September 21, 2007 at 12:40 pm

After quoting on their search engine last week, I was quite surprised to receive a car insurance solicitation email yesterday from Direct Line (an RBS company not on the Tescocompare panel). Has anyone else had this happen…

George September 21, 2007 at 1:15 pm

Sounds interesting Ernie – can you provide any more details?

Ernie September 21, 2007 at 1:38 pm


The email is titled: Extra savings for our existing customers.

Body text: We have special offers for our special customers, so if you have more than one car in your household, you could benefit from up to a 10% saving if you insure your additional car with us. PLUS we are offering an additional discount of up to 10% when you buy online – just another way we make a good deal better!

You can bank on us – we try to give you a good deal AND save you money.

[Click for a quote]

When I challenged them where they got my email address AND name from, their response was to unsubscribe me with no further explanation.

The email came from car@directline.lyris.co.uk (Lyris is an email marketing software service)

Very interesting…

Ernesto September 30, 2007 at 10:37 pm

Too many “Ern…” on this story! There is an Ernest, Ernie, and now me – Ernesto!

I am curious to see how Tesco will treat its existing motor insurance customers i.e. renewals. How will they deal with renewals if the new brokers/underwriters on panel price lower than their old existing panel? Does anyone know if Tesco re-broke at renewal?

Ernest October 2, 2007 at 4:51 pm


What can I say? People just want to be me! ;)

Indeed, it’ll be interesting to see which product they push. It’ll give a clear sign of their profitability although they may give a weighting to the comparison side to give that a boost in the early days.

George October 9, 2007 at 2:30 pm

Have they signed up to any affiliate networks yet?

Kevin October 18, 2007 at 10:03 am

To the SEO experts amongst you, how have tescocompare.com got to page 2 of ‘compare car insurance’ in under a month? I want to know, partly out of jealousy but more out of curiosity.

George October 18, 2007 at 1:07 pm

Kevin, I would admit that it’s quite a move up the charts. I’m not sure how long it will stay but the following may give you an idea of how they did it. (Although, perhaps your SEO agency should be answering these questions(!)).

  • Link Juice from high authority sites
    • a) tesco.com with PR7
    • b) money.guardian.co.uk PR7
    • c) moneysavingexpert.com PR6
    • d) insiders-view.co.uk PR11 ;)
  • Use of Keywords
    • in domain tescocompare.com
    • in META description
    • in META keywords
    • in H1 and other header elements
    • in backlinks
  • Code Structure
    • good semantic markup
    • clear separation of headers, footers, nav and content
    • static site structure (no variables in URLs)
  • Natural Search Clues
  • Why it wouldn’t rank well:
    • Low number of inbound links Y: ~200
    • Recent domain ownership 2007-03-16
    • Poor Page Rank: 0
    • Poor Social Media uptake
    • Poor dynamic content/RSS

Creased October 18, 2007 at 2:59 pm

still… every little helps.

Ernest October 19, 2007 at 2:11 pm

Bud-dum. Brilliant!

Mattias November 1, 2007 at 8:53 am

Tescofinance rank second on Google for ‘car insurance’ now, using 1,250,000 backward links! Seems that this plus the Tescocompare site make Tesco a major player, but the strategy for Tescofinance is very naive considering they’ll get canned at some point for all those links.

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