Comments on: Tesco Compare Launches at tescocompare.com http://www.insiders-view.co.uk/tesco-compare-launches-at-tescocomparecom/0057 Insurance Blog Thu, 11 Mar 2010 17:21:49 -0500 http://wordpress.org/?v=abc hourly 1 By: Mattias http://www.insiders-view.co.uk/tesco-compare-launches-at-tescocomparecom/0057/comment-page-1#comment-12814 Mattias Thu, 01 Nov 2007 07:53:14 +0000 http://www.insiders-view.co.uk/tesco-compare-launches-at-tescocomparecom/0057#comment-12814 Tescofinance rank second on Google for 'car insurance' now, using 1,250,000 backward links! Seems that this plus the Tescocompare site make Tesco a major player, but the strategy for Tescofinance is very naive considering they'll get canned at some point for all those links. Tescofinance rank second on Google for ‘car insurance’ now, using 1,250,000 backward links! Seems that this plus the Tescocompare site make Tesco a major player, but the strategy for Tescofinance is very naive considering they’ll get canned at some point for all those links.

]]> By: Ernest http://www.insiders-view.co.uk/tesco-compare-launches-at-tescocomparecom/0057/comment-page-1#comment-12379 Ernest Fri, 19 Oct 2007 13:11:17 +0000 http://www.insiders-view.co.uk/tesco-compare-launches-at-tescocomparecom/0057#comment-12379 Bud-dum. Brilliant! Bud-dum. Brilliant!

]]> By: Creased http://www.insiders-view.co.uk/tesco-compare-launches-at-tescocomparecom/0057/comment-page-1#comment-12336 Creased Thu, 18 Oct 2007 13:59:19 +0000 http://www.insiders-view.co.uk/tesco-compare-launches-at-tescocomparecom/0057#comment-12336 still... every little helps. still… every little helps.

]]> By: George http://www.insiders-view.co.uk/tesco-compare-launches-at-tescocomparecom/0057/comment-page-1#comment-12334 George Thu, 18 Oct 2007 12:07:15 +0000 http://www.insiders-view.co.uk/tesco-compare-launches-at-tescocomparecom/0057#comment-12334 Kevin, I would admit that it's quite a move up the charts. I'm not sure how long it will stay but the following may give you an idea of how they did it. (Although, perhaps your SEO agency should be answering these questions(!)). <UL> <LI>Link Juice from high authority sites <UL> <LI>a) tesco.com with PR7 <LI>b) money.guardian.co.uk PR7 <LI>c) moneysavingexpert.com PR6 <LI>d) insiders-view.co.uk PR11 ;) </UL> <LI>Use of Keywords <UL> <LI>in domain tescocompare.com <LI>in META description <LI>in META keywords <LI>in H1 and other header elements <LI>in <a HREF="http://www.backlinkwatch.com" rel="nofollow">backlinks</A> </UL> <LI>Code Structure <UL> <LI>good semantic markup <LI>clear separation of headers, footers, nav and content <LI>static site structure (no variables in URLs) </UL> <LI>Natural Search Clues <UL> <LI><a HREF="http://www.google.com/trends?q=%22tesco+compare%22%2C+gocompare+%7C+gocompare.com&ctab=0&geo=all&date=all&sort=0" rel="nofollow">high</A> <a HREF="http://siteanalytics.compete.com/tescocompare.com/" rel="nofollow">number</A> of searches increasing CTR </UL> </UL> <UL> <LI>Why it wouldn't rank well: <UL> <LI>Low number of inbound links Y: ~200 <LI>Recent domain ownership 2007-03-16 <LI>Poor Page Rank: 0 <LI>Poor Social Media uptake <LI>Poor dynamic content/RSS </UL> </UL> Kevin, I would admit that it’s quite a move up the charts. I’m not sure how long it will stay but the following may give you an idea of how they did it. (Although, perhaps your SEO agency should be answering these questions(!)).

  • Link Juice from high authority sites
    • a) tesco.com with PR7
    • b) money.guardian.co.uk PR7
    • c) moneysavingexpert.com PR6
    • d) insiders-view.co.uk PR11 ;)
  • Use of Keywords
    • in domain tescocompare.com
    • in META description
    • in META keywords
    • in H1 and other header elements
    • in backlinks
  • Code Structure
    • good semantic markup
    • clear separation of headers, footers, nav and content
    • static site structure (no variables in URLs)
  • Natural Search Clues
  • Why it wouldn’t rank well:
    • Low number of inbound links Y: ~200
    • Recent domain ownership 2007-03-16
    • Poor Page Rank: 0
    • Poor Social Media uptake
    • Poor dynamic content/RSS
]]> By: Kevin http://www.insiders-view.co.uk/tesco-compare-launches-at-tescocomparecom/0057/comment-page-1#comment-12314 Kevin Thu, 18 Oct 2007 09:03:52 +0000 http://www.insiders-view.co.uk/tesco-compare-launches-at-tescocomparecom/0057#comment-12314 To the SEO experts amongst you, how have tescocompare.com got to page 2 of 'compare car insurance' in under a month? I want to know, partly out of jealousy but more out of curiosity. To the SEO experts amongst you, how have tescocompare.com got to page 2 of ‘compare car insurance’ in under a month? I want to know, partly out of jealousy but more out of curiosity.

]]> By: George http://www.insiders-view.co.uk/tesco-compare-launches-at-tescocomparecom/0057/comment-page-1#comment-11919 George Tue, 09 Oct 2007 13:30:30 +0000 http://www.insiders-view.co.uk/tesco-compare-launches-at-tescocomparecom/0057#comment-11919 Have they signed up to any affiliate networks yet? Have they signed up to any affiliate networks yet?

]]> By: Ernest http://www.insiders-view.co.uk/tesco-compare-launches-at-tescocomparecom/0057/comment-page-1#comment-11573 Ernest Tue, 02 Oct 2007 15:51:23 +0000 http://www.insiders-view.co.uk/tesco-compare-launches-at-tescocomparecom/0057#comment-11573 @Ernesto What can I say? People just want to be me! ;) Indeed, it'll be interesting to see which product they push. It'll give a clear sign of their profitability although they may give a weighting to the comparison side to give that a boost in the early days. @Ernesto

What can I say? People just want to be me! ;)

Indeed, it’ll be interesting to see which product they push. It’ll give a clear sign of their profitability although they may give a weighting to the comparison side to give that a boost in the early days.

]]> By: Ernesto http://www.insiders-view.co.uk/tesco-compare-launches-at-tescocomparecom/0057/comment-page-1#comment-11487 Ernesto Sun, 30 Sep 2007 21:37:26 +0000 http://www.insiders-view.co.uk/tesco-compare-launches-at-tescocomparecom/0057#comment-11487 Too many "Ern..." on this story! There is an Ernest, Ernie, and now me - Ernesto! I am curious to see how Tesco will treat its existing motor insurance customers i.e. renewals. How will they deal with renewals if the new brokers/underwriters on panel price lower than their old existing panel? Does anyone know if Tesco re-broke at renewal? Too many “Ern…” on this story! There is an Ernest, Ernie, and now me – Ernesto!

I am curious to see how Tesco will treat its existing motor insurance customers i.e. renewals. How will they deal with renewals if the new brokers/underwriters on panel price lower than their old existing panel? Does anyone know if Tesco re-broke at renewal?

]]> By: Ernie http://www.insiders-view.co.uk/tesco-compare-launches-at-tescocomparecom/0057/comment-page-1#comment-11322 Ernie Fri, 21 Sep 2007 12:38:26 +0000 http://www.insiders-view.co.uk/tesco-compare-launches-at-tescocomparecom/0057#comment-11322 George The email is titled: Extra savings for our existing customers. Body text: We have special offers for our special customers, so if you have more than one car in your household, you could benefit from up to a 10% saving if you insure your additional car with us. PLUS we are offering an additional discount of up to 10% when you buy online - just another way we make a good deal better! You can bank on us - we try to give you a good deal AND save you money. [Click for a quote] When I challenged them where they got my email address AND name from, their response was to unsubscribe me with no further explanation. The email came from car@directline.lyris.co.uk (Lyris is an email marketing software service) Very interesting... George

The email is titled: Extra savings for our existing customers.

Body text: We have special offers for our special customers, so if you have more than one car in your household, you could benefit from up to a 10% saving if you insure your additional car with us. PLUS we are offering an additional discount of up to 10% when you buy online – just another way we make a good deal better!

You can bank on us – we try to give you a good deal AND save you money.

[Click for a quote]

When I challenged them where they got my email address AND name from, their response was to unsubscribe me with no further explanation.

The email came from car@directline.lyris.co.uk (Lyris is an email marketing software service)

Very interesting…

]]> By: George http://www.insiders-view.co.uk/tesco-compare-launches-at-tescocomparecom/0057/comment-page-1#comment-11321 George Fri, 21 Sep 2007 12:15:14 +0000 http://www.insiders-view.co.uk/tesco-compare-launches-at-tescocomparecom/0057#comment-11321 Sounds interesting Ernie - can you provide any more details? Sounds interesting Ernie – can you provide any more details?

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