TescoCompare losing faith in its own Comparison website?

Tescocompare has changed its mind. Tescocompare now suggests you don’t compare at all. Go direct! They made an update to their website last night that changed their introductory text. What are the differences..

BEFORE:
tescocompare-before
Bold, confident claims that suggest you won’t get cheaper by going direct

AFTER:
tescocompare-after
Plain, boring and frankly embarrassing text that suggests you may not want to compare the market and that buying direct is better.

Come on Tesco. Get your act together!

{ 3 comments… read them below or add one }

Rick the Flick February 13, 2009 at 10:22 pm

When can we get some real Insurance stories?

http://WWW.FLUXBABES.CO.UK

Adrian Fluxs’ specialist site is actually one of my favourites, I’m not sure why.

Adrain Flux try really hard and are generally a good old fashion Insurance Broker. They rank number 1 for the term “specialist car insurance” .
I love how hard these guys try; a bit too much content for contents sake but teh flux babes are FANTBLOODYTATSIC!

Lets have an expose please!

Reply

David February 17, 2009 at 11:06 am

@rick the flick: What do you want to expose? The Fluxbabes?! I’m not sure they’d go for that. :)

Reply

George February 17, 2009 at 12:13 pm

I think that’s just the thing they would go for! ;)

Reply

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