The Butterfly Effect – How to Game Google and Win

by George on April 16, 2008

Our posts on the gocompare ban and subsequent reinclusion have generated some interest. As we soon realised, GoCompare supplemented their SEO loss with a direct increase in PPC traffic. Hitwise have kindly provided us with proof – the butterfly effect:

Gocompare traffic source

Here’s how they ranked over time for [car insurance]:

GoCompare Ranking over time

{ 55 comments… read them below or add one }

clive May 22, 2008 at 10:01 am

@Adam

What in particular about them to you mean?

http://www.justsearching.co.uk/about.html give you an overview, are there any specifics you mean?

Ernest May 22, 2008 at 11:26 am

@Matt

On phrases like that (which you’ve probably noticed in your Google Analytics stats), all it has taken is the text in your first paragraph on the page. Google has little to go on for these sorts of phrases. It’s not uncommon but you definitely won’t get such easy success for the phrases you’ve chosen to target.

Matt July 14, 2008 at 12:43 am

Right does anyone want to take a chunk of my website / business to help take it up a notch or three?!

I can’t get the traffic on my own I need an expert or two/three/four/five who might make a team with me to at least try and make an indentation on the insurance traffic….

If anyone is interested then give me a shout matt@getquotes.co.uk

I’d be quite comfortable to give 4 people 20% each for the 5 of us to take GetQuotes.co.uk to a level where its making good money with the thought in mind once its worth something decent selling….

Matt November 6, 2008 at 1:20 pm

Well guys I thought you might like an update!

I am still going it alone! The site is starting to generate a bit more income, not a lot, certainly not enough to give up the day job but it has improved. I kind of gave up on the SEO with the exception of forum links, what’s that show called? ‘Can’t compete, won’t compete?’ !!!

I started a google ppc campaign which is still runing but not quite paying for itself :-(

Two years ago I never thought it would be this hard, now I appreciate how a minnow can’t compete alone amongst all the pike in the pond… I’m still open to partnering with any proven SEO guru’s, to take this ‘evening’ experiment into profit…

Matt January 12, 2009 at 10:39 am

Guys my domain / website is up for sale, please if you know anyone who may be looking for a great domain name for insurance can you point them in my direction?

Thanks

Matt

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