The Comparison Downturn – 9 Tips to beat the dip

Hot news: There’s an economic downturn(!). What are businesses doing to ride the storm? What should you do? Invest.

The crunch, the Christmas Dip (for some), the lack of confidence all affect the bottom line. What are the established players doing? What are those with experience doing. Warren Buffet is investing, MoneySuperMarket have developed (a new results page and ‘wizard’), i4insurance have redesigned, Insurancewide have rebranded, the list goes on.

It’s going to take some time:

A few tips that we all may find helpful:

  1. Make sure you’re profitable(!) – it’s going to get worse before it gets better
  2. There are marketing opportunities out there
  3. Invest in SEO – now is the right time
  4. Spend time on content – reassure your customers and build your SEO future
  5. Take a good look at the company – cut unnecessary spending
  6. Build, Develop, Innovate
  7. Polish your product – if you’ve got a good product, make it better. Stay better than the rest
  8. Build Relationships – network, meet, do business
  9. Improve the relationship with your customers – build your Tribes

{ 3 comments… read them below or add one }

Jonathan December 5, 2008 at 3:23 pm

All good advice with the exception of “Invest in SEO” should be invest the time in finding a good quality, realistic SEO professional.
Have you any idea of the amount of nvq seo professionals wearing the emperors new clothes that are out there !! SEO is best when one individual spends his time with one company continually mapping,The rest is layer cake.

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Matt December 6, 2008 at 12:31 am

Some really good points made here!

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Ernest December 10, 2008 at 8:18 pm

You know the problem people are going to face over the coming year …? The fall out from the city is going to see a high number of young professionals who will be looking for an ‘industry’ which they think they can make some money in …you know they’ll be three times as many “SEO agencies” over the next year. Sorting out the wheat from the chaff is going to be impossible for anyone who doesn’t really know much about it.

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